Blog commenting is often misunderstood and generally not used enough amongst website owners; it takes time and effort but it can offer a rich seam of online gold – namely backlinks.

Below we look at three ways your business can use comment links for your all-important off-page SEO efforts; that ultimately means better rankings, more traffic and more leads.

Target All Backlinks

One of the most commonly misunderstood areas of backlinking is the value of “no-follow” blog comment links. These are links that webmasters instruct search engines not to include in the linked website’s ranking in their index and are meant to deter spamming.

The much-esteemed SEOMoz website ran a study where they took the best ranking websites and reverse-engineered what these sites were doing; common to them all was that they commented on blogs, even when the links were “no follow”.

Rather than spending too much time on whether your link is going to be a “no follow” link, it’s better to go after all blog comment backlinks you can get.

Develop an ongoing campaign with a certain amount of comments per week; it’s often a great idea to include links back to your site in your poster’s name so that it isn’t too obvious. If you don’t have the time, then outsource the job.

Search On BlogSeach

Google has a great tool at www.blogsearch.google.com to enable you to search out blogs related to your market area.  Enter keywords and stake out all the potential blog sites that are good targets for your blog comment links. This allows you to keep the commenting relevant to your subject and not appear too spam-like.

Use Google Alerts

This is an excellent tool that can serve many purposes.

In the context of blog comments, you can set up alerts for certain keywords whereby Google will email when that search term is used somewhere online.

For example I have set up Alerts for “David Jenyns” and “Melbourne SEO Services” so that whenever these phrases are used anywhere online I receive notification from Google.

This allows me to go to the site where the comments were made and possibly leave a reply comment with a link back to one of my sites, adding SEO value; of course it also allows me to keep on top of what people are saying about my business and correct wrong information, which is in itself an important part of social monitoring and customer service.

You can only engage with your customers if you know what they are saying and nowadays your business needs to go where the customers are, rather than asking the customers to come to you; social networking has changed everything.

We are certainly not suggesting that blog comments are the be-all and end-all of your off-page SEO. A natural, diverse approach works best with SEO, including generating backlinks from articles and directory submissions , but don’t overlook the quantity of links you can garner from blog commenting.

Get hold of many more valuable tips for improving your website SEO in the FREE-to-watch Competition Crusher Workshop. Why not head on over there now while it’s still fresh in your minds? Just click here to start learning more.

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