I’ve been doing some thinking and I wanted to share with you what I consider the 3 biggest opportunities within your business to grow to the next level. In fact, of the hundreds of things you could be doing right now, these are the 3 that’ll give you the biggest bang for your buck! Here they are…

#1. Web Video: You need to be making video, it’s that simple. Video has so many benefits: it’s great for SEO, rankings, traffic, expert positioning, conversion and it allows you to “can and clone” yourself. No matter what business you’re in, smart video marketing will add so much value to what you’re doing!

#2. Outsourcing: I’m sure you’d agree, building a business is hard work and often you’re operating on the knife’s edge. Now, typically speaking, wages are one of your biggest expenses. To give yourself a little extra breathing room, outsourcing to emerging economies can create that space. It allows for that “margin for error” all small businesses need.

In fact, without building a virtual team, there’s no way we would be where we are today. It’s one of our competitive advantages.

#3. Business Systems: The step between small business and medium sized business is often a hard one to cross for many entrepreneurs. You see, the skills that got you to be a successful small business often stop you from moving to the next level.

Looking back, I believe the secret to crossing that gap are standard operating procedures (SOPs). So, take my advice and start documenting your processes today!

Anyway, they’re my big 3. if you’ve been watching me for any length in time, you’ll see I’m the best example of what I teach. This stuff works and I’m sharing with you the secrets to build your business quicker than you thought possible.

Of course if you need any help with video, outsourcing or systems I’m your man!

For video: www.MelbourneVideoProduction.com.au
For outsourcing: www.melbourneseoservices.com/seo-products/outsourcing-training-dvds
For systems: www.melbourneseoservices.com/seo-products/internet-business-coach

Now, with that said, what are the big news items this week?

What You Need to Understand About Google Penguin Recovery
www.sugarrae.com/online-marketing/seo/understand-about-google-penguin-recovery

Matt Cutts At Pubcon 2013: The Future Of Google Search {good insight}
www.searchengineland.com/matt-cutts-at-pubcon-174906
www.searchenginewatch.com/article/2302895/Matt-Cutts-on-SEO-PageRank-Spam-the-Future-of-Google-Search-at-Pubcon-Las-Vegas

More Pages Does Not Equal Higher Rankings {but it helps}
www.searchengineland.com/googles-matt-cutts-more-pages-does-not-equal-higher-rankings-175332

How Google is Changing Long-Tail Search with Efforts Like Hummingbird
www.moz.com/blog/google-is-changing-long-tail-search-with-efforts-like-hummingbird-whiteboard-friday

Press Release With Video Gets 55.4% More Views Than One Without {we’ve been doing this for years!}
www.reelseo.com/video-news-release-554-views-press-release-multimedia

5 Video Content Types & What You Should Understand About The Importance Of Video Marketing
www.searchenginepeople.com/blog/5-video-content-types-what-you-should-understand-about-the-importance-of-video-marketing.html

Google+ Hits 300 Million Active Monthly “In-Stream” Users {it’s growing!}
www.marketingland.com/google-hits-300-million-active-monthly-in-stream-users-540-million-across-google-63354

Apple launches new iPad Air, iPad mini {gotta love their marketing}
www.gigaom.com/2013/10/22/air-time-apple-launches-new-ipad-air-ipad-mini-and-shows-off-os-x-mavericks-roundup

Dave interviews Bobby MacDonald {from Link Emperor}
www.podcastinterviews.com/bobby-macdonald-interview

And how about our news?

#1. Google has started rolling our “custom urls” and we snagged a couple:
www.plus.google.com/+Melbourneseoservices/posts
www.plus.google.com/+DavidJenyns/posts

If you’re not on Google+ you really need to be. It’s a competitive advantage.

#2. SEO has changed and we’ve updated our SEO packages to reflect those changes. Check out the future of online marketing here:
www.melbourneseoservices.com/seo-services-australia/seo-company

#3. Did you see the Voices 2013 – Digital Masterclass? I presented and the recordings are ready for you to review:
www.kidspot.com.au/voices-2013-digital-masterclass/sponsor/724.htm

#4. We posted a few highlights from my Star News Group Keynote. Check them out here:
www.youtube.com/watch?v=ToLDfWCLcW4

Oh and one more thing I’m pretty proud of, Google “melbourne SEO”. We’re the only company to have 2 organic listings on the 1st page!! We’re #1 with our homepage and now #10 with our YouTube channel. Just another reason I love YouTube 😉

We lead, others follow. Anyway, that’ll be it for now.

Your Online Marketing Coach,
Dave

By the way, I recently spoke at the Melbourne SEO meetup. Here’s a quick snap of me doing my thing.

business systems

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