Branded Keywords Traffic – A Quick Overview

Did you enjoy this video? Want additional insights on branded keywords traffic and marketing? Click here for additional info. Video Transcript: Another great segment that you can pull apart here is looking at your brand traffic, versus your non-brand traffic. Now...

Make It Easy And They Will Convert: Website Usability

Sure, you can build a basic website and sit back waiting for the traffic to slowly convert into buyers. But while you sit there twiddling your thumbs, have a think about your website usability. Have you made it both easy to use and compelling enough that visitors are...

Branded Keywords & Their Perceived Authority

Keywords are right smack in the center of online marketing campaigns. For specific content to appear in the search results, it’s imperative one includes a specific set of search engine-friendly keywords within the body. That said, it’s necessary to understand what...

Website Architecture: Check It The Right Way

Building a website can be likened to building a house. If you want it to be sturdy enough to stand the test of time, it must have reliable architecture that meets industry standards. I bet you’ve never referred to a website in engineering terms, so I doubt you know...

Five Steps To A Reliable Site Audit

To the internet savvy, some letters of the alphabet have special meaning. S, E and O, for example, wouldn’t mean Santa, Eskimo and Orange (well, at least not to me anyway!). Go ahead, make a guess. Right on! Search Engine Optimisation. Now, how about the letter...

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