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Copywriting

How To Write A White Paper For Online Marketing

by David Jenyns

Pull marketing using white paper.

Learning how to write a white paper can be a great asset to your online business, when it comes to pulling customers into your sales and marketing funnel.

“Pull” marketing is about attracting customers to your business by providing value – and one way of doing that is creating white papers that provide sought-after information in your field. Not only does it attract customers, it enhances your credibility and reputation in your field.

Below we show you how to go about writing a white paper of your own. Read More>>

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6 Steps To Write Sales Emails That Convert

by David Jenyns

“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach?

Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.

Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design. Read More>>

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9 Steps To Writing Great Sales Copy

by David Jenyns

Some people freeze when it comes to writing sales copy; but it doesn’t need to be a fearful process. It’s possible for anyone to create a great sales message by following some simple guidelines and, while it may take some practice and fine-tuning, it will come.

Following are nine steps for writing sales copy that should help your business sell more.

1. Headline

You need to “hook” your visitors, whether they have come to your webpage from organic search traffic or via an email or other online marketing campaign. Prepare a headline that engages your audience and gets them thinking they need to read the smaller print that follows. You only have a few seconds to capture their imagination. Read More>>

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4 Online Copywriting Tips For Creating Web Content

by David Jenyns

Online copywriting should be easy to understand.

Ever rocked up to a website and cringed at the web copy because it doesn’t hit the right notes at all? Well, online copywriting certainly doesn’t come naturally to everybody but it’s an important part of your web presence so following a few tips can help this aspect of your web marketing.

Below we take you through four of the main copywriting tips for generating web content that gets a strong marketing message across, without appearing too “forced” or “awkward”. Read More>>

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Are Online Press Releases Really Worth The Money?

by David Jenyns

 

Is It Really Worth The Money?

Is It Really Worth The Money?

Using web-based press release services, such as PRWeb, to promote your business may seem like a great idea, but is an online press release really worth the money?

Traditionally speaking, press releases provide reporters with enough basic information to create a news article for publication. However, nowadays there are online press release services, which not only provide reporters with potentially newsworthy material, but they can assist your business’ Search Engine Ranking through quality backlinking. These services have become extremely popular in recent years, but is it right for your business?

Read More>>

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How Your SEO Skills Will Enable You To Sell Online

by Ryan

Learn SEO Skills To SellThe majority of new people to the internet marketing trade with no SEO skills head straight over to websites such as ClickBank and Commission Junction to get their affiliate links so that they can start promoting straight away. Truth be told, a lot of them are not successful from the word go, most haven’t taken the time to learn SEO, and wouldn’t have an idea on what something as basic as keyword optimization is. Becoming an affiliate marketer is no longer as simple as finding a referral link and placing it around your blog or website in the hope that someone needs to buy that product, and this in itself is what is holding a lot of new internet marketers back.

So, what can you do to increase your sales? Let me give you a few pointers that have worked wonders for me…. Read More>>

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SEO Writing That Attracts A Crowd

by David Jenyns

Writing SEO Style Can Be Easy and Fun

It’s time to show you how to take advantage of some sublime ways to attracts mobs of browsers using SEO writing that hooks.

Your biggest weapon in SEO writing is your first impression, your headline. It’s perhaps your only chance to turn someone passing through into a reader or customer. Without a headline or post title that does this job, the rest of your words may as well not even exist. With blog posts, publications and the like your headline often is your title tag. It features prominently in the search results but it has competition in the form of the other 9 results (not to mention the paid listings). For more in depth practical advice on creating a title tag you know to click the link.

So what are the things to bare in mind when it comes to writing great headlines for SEO? Read More>>

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