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In The Media

3 Ways To Get Media Attention For Your Business

by David Jenyns

Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business.

Example: Selling The MCG

My own example of selling the benches and carpets from the MCG is covered in more detail elsewhere but, suffice to say here, it was aided incredibly by the media attention I got following an initial press release and editorial ad. Read More>>

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YouTube Suspends Australia’s Most Well Known Blogger

by David Jenyns

YouTube unexpectedly suspended the account of well known and high-profile blogger Darren Rowes (Problogger) – without warning, without explanation. Acting quickly, Darren posted an open letter to YouTube that attracted over 500 tweets and 170 comments asking for an explanation.

Rowse has become perhaps the most high-profile blogger in Australia after starting a blog back in 2002. Internationally renown for his work with network b5media, as well as sites like Digital Photography School and theProblogger blog – he’s been a poster child for full time bloggers worldwide.

His success has gone from strength to strength, now boosting over 137,000 twitter followers and his sites are estimated to pull in more than 100,000 page impressions a day with his YouTube channel displaying hundreds of thousands of views. Darren has even been featured on YouTube’s official channel for their Adsense advertising program.

It came as a huge shock as to his community of loyal followers that YouTube suspended his account for no apparent reason and with no explanation. Users were shown the following message when trying to view his video content: “This video has been removed as a violation of YouTube’s policy against spam, scams and commercially deceptive content.”

Problogger writes on his blog “why a problem with one video would trigger an account-wide suspension, why they wouldn’t just delete the video and/or ask me to make changes.”

Unfortunately Darren is not alone, with another well known blogger David Jenyns, from davidjenyns.com, suffering a similar fate on the same day having his account terminated. “I’m stunned having built a great reputation within the YouTube community,” Dave comments in an open letter to YouTube. He states “YouTube appears to have made a big mistake overlooking their “3 strikes and you’re out” as stated in their community guidelines… I really hope someone from YouTube is taking note.”

Although Google spokesperson did not respond immediately, YouTube did yesterday acknowledge it made “the wrong call” when it suspended Rowes’ account.

“With the massive volume of videos on our site, sometimes we make the wrong call,” a spokesperson for the online video giant’s owner Google said today. “When it’s brought to our attention that a video or account has been mistakenly removed or suspended, we act quickly to reinstate it.” Source:http://delimiter.com.au/2011/06/12/youtube-kills-problogger-account/

Yesterday Rowse expressed his appreciation to his readers for their support and also said he hoped the issue highlighted a few ways in which YouTube might be able to improve its processes dealing with potential issues. Read: Rowse’s open letter to YouTube.

David Jenyns’ account still remains inactive. Hundreds of followers have flocked to his website posting comments of support but still not word from Google. Only time will tell if Google’s YouTube really listens.

To read more about this story click here and show your support.

Source: http://www.prweb.com/releases/2011/6/prweb8570678.htm

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Old Spice Viral Video Parody | Get Serious Man.

by David Jenyns

There is no denying it: The Old Spice ads, first launched at the Superbowl in February 2010, have been a smash hit for both the company and the advertising agency behind it. The social media numbers are astounding: 40 million You Tube views in 12 months; A Twitter increase of 2700%; Facebook interaction up by 800%; Traffic to oldspice.com increased by 300%. And Old Spice became the number 1 all-time most viewed branded channel on You Tube. This all led to a sales increase of 107% for Old Spice body wash. Needless to say the company is overjoyed.

With the success of things like the Old Spice commercial, the demand for viral marketing campaigns has skyrocketed, but many businesses don’t know where to start. So in response to the high demand, Melbourne SEO Services has just announced a new service to help small businesses create, and more importantly, optimise their videos for the greatest chance of viral success.

The original Old Spice video was pretty funny and since we like to have a little fun here at Melbourne SEO Services, we wanted to see if we can ride in some of the video’s slipstream, and at the same time show other business owners an example of what we can do for their business. Check out our version of the old spice viral video parody and let us know what you think. If your business is looking for SEO services or Viral Marketing ideas… get serious and click here to Melbourne SEO Services for a quote.

 

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Melbourne SEO Services Gets Published In Nett Magazine.

by David Jenyns

Do you subscribe to Nett?

Our director, David Jenyns’, was recently featured in Nett Magazine’s March 2011 issue. He offered tips for small business owners on how to choose the right domain name for their company when entering the online marketplace.

It was actually a bit of surprise since the journalist didn’t let us know it was getting published – that said, it was a nice surprise :)

The videos used in the article were actually taken from some of our workshop videos posted on youtube. If you haven’t already be sure to check them out since there’s loads of in-depth strategies on link-building, outsourcing, video marketing and effective project management.

We’re got a few new DVD sets about to come out but they’re still in production. If you’re super keen, you can contact our support center and we may be able to give you an advanced preview copy – click here to send us an email.

Here's the snippet.

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Your Best Practice Press Release Submission Guide

by David Jenyns

A while back now we discussed how to write a press release that hooks people. We discussed 11 ways to make your press release newsworthy and linkable so it’s definitely worth a look. Well now we want to illustrate how to put those skills to best use with one of our very own press releases. The image above is a screen shot of our latest press release and you can see the full version entitled ‘Google vs Yellow Pages New Survey‘ by following this link to PR Web. As you can see we included a newsworthy headline, a video of human interest and then vitally towards the bottom of the piece, information about Melbourne SEO Services with some juicy SEO links.

But does it fill the 11 criteria we outlined previously? Read More>>

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