If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it.
Most businesses don’t understand that you can actually rank for any keyword that you like, if you build enough back-links and prove to Google you deserve it; taking time to identify what it’s worth going after and then taking the steps to get there is basic to your online business.
Here are 3 of the main errors that online businesses make when it comes to this important part of your marketing strategy. Read More>>
Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after. Read More>>
When it comes to raising your page rank on Google, there are a number of factors involved. The best thing you can do for yourself in the beginning is have a clear idea of your goals and realistic expectations about how and when you’ll get there.
The first thing you should know is that it more than likely isn’t going to happen overnight. Google and other search engines prefer traffic and links that are natural and organic, and this can take some time. Building backlinks is a good way to get this started, but you can’t just go out and have 200 of them put up in a day and expect results.
The right domain name can make or break your online presence, so it’s important that you make the right decisions when choosing and registering your domain name.
For SEO purposes, you need to decide if you’re going to use a branding domain name (one that includes the name or your brand or business) or a keyword-oriented name. You can also break it down even further if you want to be recognized locally.
Keyword with an 's' or without an 's'?... that is the question.
A question I’m often asked is whether to optimize for the singular or plural keyword phrase. Following on from that, should we create separate pages for the singular and plural versions of a keyword phrase, or should we create just the one page and target both terms?
For example let’s say you are going after the phrase “trading system”, what’s the best way to also achieve keyword ranking for “trading systems”? Read More>>
So you’ve been working on your SEO for a while now, and you’ve finally made it to Number One on Google Congratulations! Your main keyword is up there – someone searches for the phrase “katana”, and your company’s name comes up – right at the very top!
You’re excited, I know. You stand on the mountaintop and as the lightning strikes all around you, the energy courses through your body. That feeling? That’s the Quickening. You’ve just won the prize. As Connor MacLeod once said, “There can be only one!”
The most important part of any SEO campaign is keyword selection. There are so many different options out there that sometimes it’s hard to decide which ones to use. With these tips, you should be able to narrow down the field into a list of useable keywords and phrases. Read More>>
Finding profitable keywords is the key to the success of your SEO and internet marketing campaigns. Successful search engine optimisation relies in identifying what your customers are typing in the search engines. In order to attract buyers and potential customers to your site you’ll need to find your most profitable keywords.
In my previous article I discussed the difference between browsing vs buying keywords. I will now give you practical tips and techniques on how to conduct keyword research to find your best keywords. Read More>>
Today, let’s talk about a simple search engine optimisation technique. I’ll be discussing how to target the right keywords for your SEO campaign. In his interview with Gideon Shalwick, Dave mentions “SEO is all about making sure that you are targeting the right keywords to come up in the organic search results”. When you target the right keywords you target the right audience.
A successful SEO campaign starts with good keyword research. People fall into the trap of looking for keywords with the highest search volume thinking that it would bring hordes of traffic to their website. What these people do not realize is that keywords with high search volume also have very high competition. More competition means investing more time and effort to beat all the other websites competing for the same keyword only to get visitors on your site who are not interested in buying your product at all.
But how would you know if the keywords you are targeting are the keywords your potential customers are typing in the search engines? Read More>>
Dominating your “ego’ or “primary keyword” is a huge task depending on what the keyword is that you are focusing your efforts towards, and of course, how competitive that keyword is. You see, another question that I get asked a lot is “How can I rank #1 for my main keyword in Google”. I never answer that question. Instead, I return fire with another question. “What relevant long tail keywords are you trying to rank well for?”.
Human nature says that we want to do the best that we possibly can in the shortest time frame possible, so when someone says to me that there are more long tail keywords in existence than primary keywords, I can understand this notion and how it applies to me and my business, however, to the newbie this is not all that clear and easy to put into perspective. The money is where the broad keywords are, IF you can rank well for that keyword, so naturally when we are trying to rank our website well for our chosen dominant keyword, it is always going to be a hard task unless we learn to take our time and dominate the long tail first. Read More>>
So you’ve been working on your SEO for a while now, and you’ve finally made it to Number One on Google Congratulations! Your main keyword is up there – someone searches for the phrase “katana”, and your company’s name comes up – right at the very top!
Dominating your “ego’ or “primary keyword” is a huge task depending on what the keyword is that you are focusing your efforts towards, and of course, how competitive that keyword is. You see, another question that I get asked a lot is “How can I rank #1 for my main keyword in Google”. I never answer that question. Instead, I return fire with another question. “What relevant long tail keywords are you trying to rank well for?”.
