Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.
There’s no need to overly complicate matters.
Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field. Read More>>
For every high quality backlink you target for your website there are potentially scores of other links you may be missing out on …unless you are using directory submissions to help your SEO efforts.
With a good directory submission service you can take a “shotgun” approach to links which automates the whole process and nets you many backlink “prizes” from just one “shot”. We discuss this approach in more detail below.
Building Backlinks
Core to your off-page SEO efforts is building backlinks; the best approach is to go for quantity as well as quality and to diversify both the places you are getting links from and the text you include in the actual links. Read More>>
If you’re not constantly building backlinks to your website, then you’re not focusing your off-page SEO in the right area.
Backlinks should be occupying the majority of your SEO time and a great way to build them is by getting articles written and submitted to article directories. Below we look at how you can do that effectively.
Article Directory Submission
There are specific sites that are set up to publish your articles and allow you to include a backlink to your site. Read More>>
Blog commenting is often misunderstood and generally not used enough amongst website owners; it takes time and effort but it can offer a rich seam of online gold – namely backlinks.
Below we look at three ways your business can use comment links for your all-important off-page SEO efforts; that ultimately means better rankings, more traffic and more leads.
Target All Backlinks
One of the most commonly misunderstood areas of backlinking is the value of “no-follow” blog comment links. These are links that webmasters instruct search engines not to include in the linked website’s ranking in their index and are meant to deter spamming.
The much-esteemed SEOMoz website ran a study where they took the best ranking websites and reverse-engineered what these sites were doing; common to them all was that they commented on blogs, even when the links were “no follow”. Read More>>
In order to increase your ranking in Google searches, you have to have links to your website from others. You do need to take extra care though to make sure that you build the right kind of links from the best sources. Here’s an overview of some link building strategies and which ones you should consider using.
Paid Links
There are two types of paid links. Overt paid links are those that are from websites that openly say that they sell links. You do not want links from these types of websites because Google has openly said they do not like paid links. Since Google does not like paid links, this type of link could lower your ranking.
Covert paid links are from websites that you have approached on your own and asked to link to you for a monthly fee that you would pay to them. Examples would be a blog or someone that is popular in your community.
Awkward Silence… the most uncomfortable sound in the world. Everyone has experienced a moment when a certain topic comes up, someone states their opinion and the rest of group sits there…in silence. The nature of the subject is the reason the awkward silence occurs. No one wants to put their two cents out there for fear of losing a best friend, causing conflict between mom and son or worse husband and wife.
The same type of “awkward silence” is happening within the SEO world. Many people are asking hard questions concerning the correct policy for building links with Google. Despite a patent developed years ago, there are gray areas where you can go either way. Meaning there are obvious loopholes in certain link building tips but one has to question, how far is too far?
David Jenyns breaks the “Awkward Silence” and addresses the three most asked questions about building links.
When working on SEO, you must consider both on page SEO and off page SEO. While on page SEO is definitely important, off page optimization contributes more heavily to search results than on page SEO. Making sure to get your title page and meta tags correct is important, but optimizing off page still weighs in at about 80% of importance compared to only 20% for on page SEO.
Google search results are by no means magical. Google’s servers use algorithms to analyze web pages and give us the results to our searches. The algorithms used by Google are based on how research reports work. In any industry, a report really begins to gain weight when it begins to be referenced by others. Some ways that a report may be referenced include:
When it comes to business publicity, many business owners make the mistake of focusing their time on how to deliver the product. Instead, the focus should be on two factors that play a vital role in publicity- traffic and conversion. Publicity brings attention to the brand or business, which causes the traffic to increase. As traffic increases, more people will want the brand or service resulting in conversions of sales.
There is a classic 80’s movie titled “Can’t Buy Me Love”. In the movie, a teenager named Ronald Miller wanted nothing more than get rid of his nerdy reputation. Ronald knew the only way for others to see him as “Cool” was to be associated with a popular kid from school. He comes up with the plan to bribe the most popular girl in school with $1,000 to be his girlfriend for a month. Since the kids in school believed that Cindy was the epitome of cool, whatever or whomever she associated with was automatically cool.
Similarly, a good publicity campaign helps attracts traffic but also produces sale conversions because it builds authority, credibility and a good reputation.
Autoresponders are invaluable to online marketers. When someone signs up for your newsletter or buys one of your products, you can have a “thank you” email sent to them immediately. Seven days later you can have another email sent that says, “Just wanted to check in and make sure you’re enjoying…” Then another two months down the road you can follow up with them again. Autoresponders are a great way to keep your list informed and create a valuable client relationship.
But what if there were a way that your prospects and customers could receive a personal thank you? Not from a personally-sent email, but through the postal service – and it came in your own handwriting?
One of the often-overlooked ways of getting ranked higher on Google involves getting a Google local listing in Google Places. Let’s say you do a search for “Melbourne Copiers”. At the time of this writing, the first half of the page is taken up by businesses that have a Google Places listing. So to keep your business at the top, here are some ‘rules’ to keep in mind.
First you have to either claim or create your listing. If you’re already listed there, that’s great – some of the work is already done for you. But if you’re not shown you can always add a new listing just for your business (http://www.google.com/addurl/?continue=/addurl).
3 Blog Commenting Tips To Put Your Website To The Top!
by David Jenyns
Blog commenting is often misunderstood and generally not used enough amongst website owners; it takes time and effort but it can offer a rich seam of online gold – namely backlinks.
Below we look at three ways your business can use comment links for your all-important off-page SEO efforts; that ultimately means better rankings, more traffic and more leads.
Target All Backlinks
One of the most commonly misunderstood areas of backlinking is the value of “no-follow” blog comment links. These are links that webmasters instruct search engines not to include in the linked website’s ranking in their index and are meant to deter spamming.
The much-esteemed SEOMoz website ran a study where they took the best ranking websites and reverse-engineered what these sites were doing; common to them all was that they commented on blogs, even when the links were “no follow”. Read More>>
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