You Too Can Write Great Press Releases To Improve Your Online Brand
If only you knew how to hook journalists, website owners and readers into your compelling brand…
You don’t instantly think of press releases as a killer strategy for seo but done well you can create a real buzz for your brand. If people are interested in your news you can get tons of keyword specific links from high page rank sites.
Here’s 11 Ways To Make Your Press Release Newsworthy and Linkable
Make It Timely – You can use anniversaries and markers of history to make your news relevant to them. EG. “10 Inmates Break Out of Alcatraz 100 Years To The Day After Its Only Ever Escapee”
Get Some Figures and Data – journalists eat statistics for breakfast. EG. “New Figures Reveal 67% of Australian Women aren’t Satisfied Sexually by Their Partners”
Everyone Loves the Underdog – everybody loves the story of the underdog, it makes great news. EG. “Darren Hayes Knocks Out the 8ft Russian Giant in the First Round” Read More>>
If you’ve been mixing in some seo circles for some time or even if you’re relatively new to the whole game, chances are you might have heard the term “link baiting”. It is a vital cog in the crucial stage of link building. In its simplest form it is the art of creating specific kinds of content that people are inclined to link to.
That’s the basics exposed right off the bat. However the term “link baiting” is not always thought of in glowing terms. Let’s face it, “badger baiting” or most other kinds of baiting have negative connotations associated with them. Baiting has somewhat of a stigma attached to it. With that in mind, many people view “link baiting” as a a calculated, meticulous, devious and dark strategy for getting links that might do more harm than good. to be blunt, it’s getting links with an agenda.
It doesn’t have to be seen this way – there’s good and bad “link baiting”.
Introducing Anchor Text And Why It Matters For Your Website
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
Arguably the most important stage in any SEO campaign, website link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources.
*Please note: Website link building needs to appear ‘natural’. That is to say, it wouldn’t look natural to go from zero links to ten thousand overnight. Similarly, it wouldn’t look natural if all the links pointing to your website came from one place or if they said the same thing. In short, you want a good range of one-way links sent to different sections of your website that gradually build over time.
If you’re building links yourself, the easiest way to do this is by publishing good quality articles and then syndicating these on other websites. To find out more about this method, search ‘article marketing’ on Google.
Some of the more advanced methods of link building we use include:
- Press releases
- Directory submissions
- Blog and forum marketing
- Web 2.0 promotions
- Video marketing
- Building additional websites
There are many more ways to build links, but we have found those listed above to be the best return on investment.
Watch the video below to find out more about website link building:
Ezine article submission is a central strategy to build links in any SEO campaign. Ezine Articles (pictured above) is an article directory and the preeminent article directory on the web for that matter. Submitting optimized articles to this service is the first port of call for your article marketing strategy. Articles on ezine can rank on their own and the search engines love them. You can provide great quality backlinks to your sight . . . . here’s how.
You Too Can Write Great Press Releases To Improve Your Online Brand
If you’ve been mixing in some seo circles for some time or even if you’re relatively new to the whole game, chances are you might have heard the term “link baiting”. It is a vital cog in the crucial stage of link building. In its simplest form it is the art of creating specific kinds of content that people are inclined to link to.
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
