In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?
It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.
So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research
Watch the video below to see a quick summary of what we found…
The Survey Results
Q1. How often do you use the print version of the Yellow Pages?
7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it
Q2. How do you search for products and services you’re looking for? Read More>>
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
How Can An SEO Strategist Help You Develop Your Business?
Let’s divide this up into two separate tasks. The first involves you developing your business, and we’re sure there is no one better suited to develop a concept than you. You know the direction that your business is going, you have your goals to achieve and an ideal income you’d like as well. This task is in itself massively time consuming; one wrong decision can divert you from your path for a very long time.
When it comes to our business, we like to plan ahead. We develop ideas for content, base these around what is winnable in the search engines, then power through the creation of that content, whilst applying our SEO principals. In essence, SEO is part of our business, regardless of whether the concept is virtual or physical. However, we’re sure you would prefer spending more time actually developing your business than learning the complexity of SEO. Read More>>
Learn how we got this auction #1 most active on Flippa.com
Fairly recently, I posted on this blog a guide to selling websites on Flippa.com. For those who haven’t been following the recent boom in this area, selling websites is back, and it is back in a big way. I’m currently acting on behalf of David Jenyns on Flippa, selling his back catalog of websites, and I wanted to share a few things I’ve learned.
Take the recent auction for www.balletdancer.org for example. Having spent two days wearing the crown on top of Flippa’s list of most active auctions, what exactly made this auction so popular? Most importantly, how can you copy our techniques? Here’s the break down… Read More>>
The business of selling websites on Flippa.com is booming. For a long time, deals such as this were made in a more risky format such as on E-bay, and on other webmaster forums like Digital Point and Warrior Forums. Along comes Flippa with a more secure way of selling websites, and suddenly we have a new breed of web masters who have realized that they can do something with pre-built websites, and of course, this sets off a chain reaction, allowing anyone and everyone to create a website for the purpose of making profit.
Here at Melbourne SEO Services we’re always testing things out and I can tell you from my experience that there are a few ways to increase the probability of a sale being made. As an example, my first website sale resulted in a no show, so I sat back and thought everything over. What did I do wrong, and how could I do it better? After a little more testing and a few more successful sales here is what I came up with… Read More>>
Wayne’s World Marketing Approach Explained and Why You Should Avoid It
For those who cannot remember the simple premise of Wayne’s World 2, here it is…
Wayne has a dream involving Jim Morrison and his weird naked Indian friend. Morrison tells Wayne to fulfill his destiny of holding a rock concert: “If you book them,” Morrison says of big acts like Aerosmith, “they will come”. With that note, WAYNESTOCK was born.
Let’s look at that simple mantra once more and segue into the world of online marketing:
Selling a website can be a bit of a maze to try and figure out for those who haven’t been there and done that. Considering that 2010 is shaping up to be the year to start selling websites again, there is no better time to jump on board. The questions are all the same everywhere I read. Where can I sell a website? How can I sell a website? How much should I ask for? Truth of the matter is that there are no real secrets to selling websites apart from the blatantly obvious (permitting that you have some face to face sales experience of course), which in most cases is giving nothing more than the right level of information about what it is that you are selling. Read More>>
Being an SEO services company doesn’t mean we don’t cater to those who are looking to start their own online business. After all, the two are closely related (SEO and online businesses that is). So whatever furthers the SEO cause, we believe in it. That’s how dedicated we are.
So what does it take for one to start an online business?
It’s simple… follow the advice of the one of the best marketing minds on the planet. Ken Evoy. Read More>>
In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
The business of selling websites on 
Selling a website can be a bit of a maze to try and figure out for those who haven’t been there and done that. Considering that 2010 is shaping up to be the year to start selling websites again, there is no better time to jump on board. The questions are all the same everywhere I read. Where can I sell a website? How can I sell a website? How much should I ask for? Truth of the matter is that there are no real secrets to selling websites apart from the blatantly obvious (permitting that you have some face to face sales experience of course), which in most cases is giving nothing more than the right level of information about what it is that you are selling. 
