Know the purpose of social media.
Before you rush headlong into setting up your business Facebook and Twitter accounts and launching a massive business social media campaign, take a moment to think.
Social media is NOT for every business and, even if it is for you, your approach will be more effective if you take the time to ask a few questions of your business before committing resources to social media. Read More>>
{ 0 comments }
The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly.
Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing.
Many of the doubts come from people who expect to sell more directly from social media marketing, but it’s not necessarily about that.
It’s more about the buzz it can create, the fact that you are engaging with your audience and the positive effect it can have on your online presence and your rankings – all of which then lead to increased sales. Read More>>
{ 0 comments }
Facebook marketing is attempted by many but succeeded at by relatively few.
Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates with people, encouraging them to share and feeding new leads into your sales funnel.
Running contests are a great way to get things moving and we look at a typical way of doing this below. Read More>>
{ 0 comments }
Improve your rank using web videos.
Can you name a good reason why you haven’t started web video marketing for your business yet?
No?
I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance virtually everything you are doing online and increases conversions over traditional text and images.
So why wouldn’t you start now? Here are 5 reasons that might just convince you to get started: Read More>>
{ 0 comments }
Don’t let the hot flushes ruin your first video-making experience! Live video recording can be a little daunting at first but good preparation for your videos will go a long way to calming the nerves and shooting something that looks and sounds professional.
We go through five tips to record live video below, which should help you.
1. Script It But Don’t Read It
Prepare what you’re going to say; in fact the script you write will be the single most important aspect of your video because, ultimately, it’s your message and how you deliver it that counts. Read More>>
{ 1 comment }
Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable.
Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic.
Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones: Read More>>
{ 0 comments }
Get OK'd by your customers.
Video testimonials are like gold nuggets for your business. Every one adds credibility and authority to you – and we’ve mentioned many times that this is the currency you want to be dealing in online; you NEED it to make sales.
There is a definite strategy to making good customer testimonials that sell your business and that begins with knowing what to ask.
Try the eight questions below for size, first of all: Read More>>
{ 0 comments }
Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.
Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this…or the sky’s the limit at the upper end of the range! Read More>>
{ 1 comment }
Just do it!
Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!
The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.
Typical Reasons Not To Start
We hear many reasons why businesses have not yet started a web video strategy:
{ 1 comment }
It’s true that every Tom, Dick and Harry can have their own video channel these days; but very few businesses go about YouTube channel optimisation the right way to make theirs stand out in the crowd.
Remember that your channel is important for promoting videos that drive potential customers to your website so optimizing this process is an integral part of generating traffic.
Below we look at a few strategies you can use to make sure that you are on the map when it comes to online channels that make an impact. Read More>>
{ 2 comments }
|
|
Phone: +613-8060 5131 Email: click here to email. Address: Suite 1, 284 St Kilda Rd St Kilda, Victoria Australia, 3182 |
