You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking: Read More>>
Any SEO expert who explains the main concepts of SEO in needlessly complicated language probably doesn’t want you to understand how search engines work; keeping it mystifying justifies his own existence!
We prefer to take another approach and that’s to strip SEO down to its basics so that a 12 year old child can understand it. Read on and you’ll see we’re not exaggerating.
The Google Algorithm – The Main Judge In A Gigantic Popularity Contest
You may hear the “Google Algorithm” mentioned as if it is some complicated system that it will take you years to understand.
In actual fact you can just think of the Google algorithm as the main judge in a gigantic worldwide popularity contest.
Search engines basically measure your popularity and they do this in the same way as humans do. Read More>>
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.
Below we take you through what you need to know.
What Is On Page SEO?
On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales. Read More>>
Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.
There’s no need to overly complicate matters.
Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field. Read More>>
We all know that the likes of keyword optimisation and backlinks are major search engine ranking factors for your website, but there are a couple of others that you may not have considered. We look at these below.
1. Website Commenting
The trend of commenting on articles or features posted on your website or on your YouTube channel has stemmed from the popularity of social media sites like Facebook and Twitter, which give everyone a “voice.”
It is arguable that this has minimal impact on search engine ranking currently, but there is little doubt that it will have a big role in the future – so it’s a good idea to get ready for it now.
Google’s release of the Google Plus social network earlier this year proved that it is well aware of the importance of social media to the Internet as a whole; whether it takes a big chunk of the social media “pie” or not, it shows that it is prepared to admit that social does count. Read More>>
I know sometimes it’s hard to know who you can trust and who to avoid online. Sure there’s loads of good internet marketing products and services online but how do you know which ones are good and which ones are the scams?
Over the years we’ve worked with hundreds of providers in the online space and we had to discover this using the trial and error method. Now with all this knowledge under our belt…
We’ve just launched an interesting side project I think you might find very useful. It’s only in the early days of its development but I wanted you to see it first and let me know what you think.
I hear people all the time, in forums and on blog posts, saying that SEO is free. Sadly this couldn’t be further from the truth.
People seem to get confused when they compare SEO solutions and PPC. They think SEO might be free since you don’t have to send a cheque to Google, but the fact is, it still takes time and money to learn and implement. Sure it represents the best ROI for your marketing dollars but it’s far from free.
Take the right first steps from the very beginning or you'll regret it.
Have you asked yourself, “When is the right time to start SEO implementation and how do I apply it to my website?”
Sadly, most companies ask this at the wrong time and it ends up costing them big. They see SEO as a stand alone activity that is somehow separate from the setup of their website. Truth is, SEO needs to be taken into account right from the outset.
When taking SEO into consideration it will shape certain decisions you make. It will affect the way the URL and links are structured, what type of extension you’re using, how you’re placing the keywords and what CMS you choose. It will affect the way you setup your site with the actual keyword structure, starting off with your most competitive phrase on your homepage, then your category words on your first tier pages and then, deeper in your site, less competitive keywords.
When you first get introduced to internet marketing, you’ll hear terms like SEM, SEO, social media marketing, brand marketing and pay per click. The fact is, there are many facets to online marketing and SEO is just one of many.
A popular misconception is that SEO is a subset of social media. This is really incorrect. It’s a standalone activity. Social media is all about engaging your community, building up awareness and having people interact with you on Facebook and Twitter; it’s all about community. SEO is about building back links to get you rankings in the organic search.
SEO and social media can help each other as parts of a bigger online marketing strategy. Once you build up a good SEO campaign, you’ll get more attention, people will start to come to your website and then you can continue to communicate with them in your social media space.
