At Melbourne SEO Services, we don’t believe in hard and fast rules when it comes to SEO. Truth is, we’ll never know the exact Algorithm that powers the search engines. For this reason we set out to create a method that replicates what happens to popular sites naturally. In essence, Google aims to find the most relevant websites based on popularity (especially with the new Google Caffeine upgrade recently!).
So how do we do it? Well, over the course of the past 7 years we have developed a method we like to call The SEO Method. This is the very method that we use for our own sites, and our clients, and it has proven time and time again to be effective in not only ranking, but dominating in Google.
So what’s the secret? At its center, you’ll find gradual link building key… Read More>>
You Too Can Get a Simple SEO Education the Easy Way
There is so much information online about search engine optimization. Some might say too much information. Learning something new can be a very daunting prospect, especially when chances of information overload are very high. With this in mind, I’ve put together a series of great reference points for you to get an idea of what is involved for best practice search engine optimization. It’s a quick and easy way to get a free SEO education. It’s a mix of articles and videos so choose whichever tickles your fancy.
You’ll discover the real SEO basics, the four stages of a successful SEO campaign (see the seo company and seo services pages for more details), and some SEO strategies along the way.
One of the first things that I look into when starting a new website is generating a sitemap for the new website, and submitting it to the three major search engines. So, what is a sitemap? What will it do for my website? Sadly, this question is asked in a lot of webmaster forums, and a lot of web masters aren’t all that aware of what a sitemap is. Lets go through the basics for a moment, then I will tell you how you can submit a sitemap to the search engines.
An sitemap is a small XML file that contains all of the URL’s and pages located within your website, and allows you to notify the search engines of these pages existence so that they can be indexed accordingly. Additional information can also be contained within a sitemap including how often certain pages update, priority compared to other web pages on your site, and when the page was last updated. Read More>>
For those who are unfamiliar with the term ‘Bounce Rate’, I will give you a brief definition. Bounce rate is “the percentage of your sites visitors who ‘bounce’ away to another site rather than continue on to other pages on your site”. Naturally, this is going to be something that the webmaster should be concerned about, if your web site or blog has a high bounce rate, then this means that although visitors are coming to your site, they are not finding your entire website all that useful. Here are a few tips on how you can decrease your bounce rate… Read More>>
Proper use of the No Follow tag in your links can be more beneficial to you more than you may think. Ensuring that your website is indexed and crawled by the search engines properly should be a huge focus to anyone who wants to attract the right traffic to their site, however, there are still a large amount of webmasters who are still highly uncertain of what exactly the “no follow’ attribute does, and how it will benefit them. Let me clear some air for you… Read More>>
Since 2007 Google Universal Search has been an integral part of their search results. Even if you might be unsure or never heard of the phrase “Google Universal Search” chances are you’ve noticed quite profoundly how things have changed. Prior to 2007 the different aspects of Google’s services – web/blogs/news/images/products/maps/videos etc. – were kept separate. You typed your phrase into Google and you simply got the search results. How things have changed!
Here’s how things look in 2010…
So what do the changes witnessed with the advent of Universal Search mean to your business?
Getting a title tag right is fundamental to any successful seo campaign. It is such a simple thing to get right yet it still comes as the most common mistake affecting a plethora of websites online. Customizing your title tags allows you the opportunity to feature in the search engine results for a whole host of your keywords whilst at the same time promoting your brand.
Lets expose the most common mistake and then put it right…
One of our recent clients, a dentist, made the (sacrilegious) mistake of having one title tag for their homepage and have this replicated over their entire site. Their SEO title tag formula was simply – Welcome to the BRAND NAME.
Introducing Anchor Text And Why It Matters For Your Website
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…
Once you engage in website analysis and start to see the benefits of a successful SEO campaign (through website analytics), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can’t improve what you don’t track… and that’s why we suggest you track everything! If you don’t currently have any tracking on your website, check out a free service called Google Analytics – it’ll provide you with more information than you’ll know what to do with.
The key metrics we like to follow, include: Read More>>
Arguably the most important stage in any SEO campaign, website link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources.
*Please note: Website link building needs to appear ‘natural’. That is to say, it wouldn’t look natural to go from zero links to ten thousand overnight. Similarly, it wouldn’t look natural if all the links pointing to your website came from one place or if they said the same thing. In short, you want a good range of one-way links sent to different sections of your website that gradually build over time.
If you’re building links yourself, the easiest way to do this is by publishing good quality articles and then syndicating these on other websites. To find out more about this method, search ‘article marketing’ on Google.
Some of the more advanced methods of link building we use include:
- Press releases
- Directory submissions
- Blog and forum marketing
- Web 2.0 promotions
- Video marketing
- Building additional websites
There are many more ways to build links, but we have found those listed above to be the best return on investment.
Watch the video below to find out more about website link building:
At Melbourne SEO Services, we don’t believe in hard and fast rules when it comes to SEO. Truth is, we’ll never know the exact Algorithm that powers the search engines. For this reason we set out to create a method that replicates what happens to popular sites naturally. In essence, Google aims to find the most relevant websites based on popularity (especially with the new Google Caffeine upgrade recently!).
You Too Can Get a Simple SEO Education the Easy Way
One of the first things that I look into when starting a new website is generating a sitemap for the new website, and submitting it to the three major search engines. So, what is a sitemap? What will it do for my website? Sadly, this question is asked in a lot of webmaster forums, and a lot of web masters aren’t all that aware of what a sitemap is. Lets go through the basics for a moment, then I will tell you how you can submit a sitemap to the search engines.
No Follow Tags And Their Impact On SEO
How to Make the Most Out of Your SEO Title Tag
If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
