In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?
One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?
It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.
So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research 
Watch the video below to see a quick summary of what we found…
The Survey Results
Q1. How often do you use the print version of the Yellow Pages?
- 7.69% use it regularly
- 23.08% once a month
- 15.38% once a year
- 53.85% never use it
Q2. How do you search for products and services you’re looking for? Read More>>
{ 3 comments }
In Google’s ever long quest for domination, Google Social Search has been unleashed. Now, I sense some confusion in a lot of people when it comes to what this means for them. In part, this is going to turn the relevant search engine results upside down. Will SEO still be relevant? Will social media marketing take over from SEO? Who knows, either way, I shall explain exactly what this means in brief format.
