#1 Melbourne SEO Services Company » SEO News

Google vs Yellow Pages Survey Results

David Jenyns — Tue, 06 Apr 2010 08:56:13 +0000

Google vs Yellow Pages Survey Results is a post from: #1 Melbourne SEO Services Company

In this digital age, it is all to easy to jump to the conclusion that online marketing is dominating over offline marketing methods… but is it fair? Just like “video killed the radio star” (as the song goes), can online media really kill the once all mighty print media star?

One dinosaur of print media which seems to be, all too often, in the firing line is the Yellow Pages. Sure, on an environmental level, the Yellow Pages [physical book], may be seen as a colossal waste of paper but what about its effectiveness?

It seems that those who are most aggressively against the Yellow Pages are typically the ones who have the most to gain from its demise – namely online marketers, SEO and SEM companies.

So, before condemning the Yellow Pages, we decided to hit the streets of Melbourne to hear what the everyday person thinks. I guess you could call it some old fashioned market research

Watch the video below to see a quick summary of what we found…

The Survey Results

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com
7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

Q4. Do you know what SEO stands for?

92.86% didn’t know
7.14% knew what SEO is

Q5. How do you choose what to click on Google?

46.15% visit top few results
30.76% click only top 5
100% never go past the first page

End survey results…

So what did we learn?

A very interesting sidenote to this survey emerged in relation to search engine optimization (SEO). Whilst 100% of respondents use Google every day, only 7% of respondents knew what SEO was.

Unsurprisingly where people chose to click next, on the search engine results page (SERPS), was heavily weighted towards the top of Google with 100% of people claiming to only browse the first page of search results – 46% of respondents concentrating on the top 3.

Respondent Quote: “Your eyes are automatically drawn to the top of every search engine page. It’s human nature to look at the top of the page rather than the bottom.”

For us, it became even more clear that an “SEO Knowledge Gap” exists. Browsers find the few first results in the SERPs the most relevant and important whilst having no clue as to how Google works. People simply trust Google is providing the best information. This represents a great opportunity for businesses to capitalize on the trust people have with Google’s brand. If your website features more prominently on Google, your website is automatically seen as the authority.

So here’s 3 final questions to ask yourself:

1. Will online media advertising kill offline print media?
2. Does this signal the end of the print version Yellow Pages?
3. Is online marketing and SEO a more effective, better value for money, form of advertising?

This study does not conclusively answer any of these questions. But that said, these are questions every business owner should be asking…

Using Web Videos For Higher Conversions – SBIM Weekly News

David Jenyns — Thu, 15 Dec 2011 00:23:09 +0000

Using Web Videos For Higher Conversions – SBIM Weekly News is a post from: #1 Melbourne SEO Services Company

Welcome to this week’s issue of SBIM Weekly, the email that summarizes news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

So, with the holidays just about here, how’s business?

If you’re in retail you should be peaking and if you’re in a service based business you’re probably wrapping up loose ends.

Either way, you need to be thinking about your 2012 web strategy. The web isn’t going anywhere and you need a plan to dominate it.

If you want some help with your plan, it’s the best time to schedule a one-on-one with me. Find out a little more about these sessions here:
http://www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services/

But I digress… Here are a some of the headlines that caught our attention this week:

1. How to use videos to increase conversions – 2012 will be the year of video
http://conversionxl.com/how-to-use-video-to-increase-conversions/

2. Google now owns 44% of global advertising market – you still need a Google strategy
http://searchenginewatch.com/article/2130985/Google-Now-Owns-44-of-Global-Advertising-Market

3. The new Google is here – make users #1 – not search engines
http://www.seomoz.org/blog/wake-up-seos-the-new-google-is-here

4. Google answers the question “If I buy Adwords, will that cause my search rankings to rise?”
http://www.youtube.com/watch?v=Dvdg17aS5iI

5. How to write sales emails that convert – good tips anyone can follow
http://www.melbourneseoservices.com/sales-emails/

6. 15 lessons from Richard Branson – the entrepreneur’s entrepreneur
http://www.incomediary.com/15-lessons-from-richard-branson

That’s it for this week. We’ll post one more issue of SBIM Weekly before the holidays and then we’ll be taking a break for a few weeks.

As always, if you need anything, send me a ticket. I’m here to help.

Oh, and before I forget I’m thinking of doing final end of year specials on a few of the products we have in stock (just to clear them out). Click here to let me know if you’re interested in any courses and I can give you the jump on the offer. It’s first come first served

Also, I’d like to share feedback from a couple of clients who recently did either a one-on-one session with me or are one of my coaching clients:

http://www.youtube.com/watch?v=kTG8rfcjF1E
http://www.youtube.com/watch?v=Fahda1Ksjq8
http://www.youtube.com/watch?v=vDzvIiOb91A

After watching them, can you imagine getting similar results with me? It’s easier than you think – just book your session today:
http://www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services/

YouTube And Facebook Growth – News In The SBIM Weekly

David Jenyns — Wed, 07 Dec 2011 22:42:50 +0000

YouTube And Facebook Growth – News In The SBIM Weekly is a post from: #1 Melbourne SEO Services Company

Here we go with another edition of the SBIM Weekly, the email that summaries news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Check it out, this is the news for this week:

1. YouTube passes 20 billion views in one month – a massive audience
http://searchengineland.com/youtube-passes-20-billion-video-views-in-one-month-102614

2. Facebook 2nd only to YouTube in video views – another channel to get your content out
http://news.tubefilter.tv/2011/11/28/facebook-youtube-online-video-viewers/

3. Britney most followed Google Plus user – G+ is here to stay
http://mashable.com/2011/11/28/britney-spears-google-plus-most-followers/

4. Facebook targets huge IPO – inspiring growth for all internet entrepreneurs
http://online.wsj.com/article/SB10001424052970203935604577066773790883672.html

5. Watch this client case study with Linx Hurricane – you need to do this in your biz
http://www.youtube.com/watch?v=kTG8rfcjF1E

That’s it for this week… we’re getting close to Christmas now. I hope your business is well positioned to dominate the search engines this holiday season.

As always, if you need anything, send us a ticket. We’re here to help.

Ps. Want to know what tools we use to grow both our and client’s businesses? We’ve posted them all here: www.daveapproved.com.

Did we miss any? Email us and we’ll review them

SBIM Weekly – Plus 1 On Google Adsense Ads And More

David Jenyns — Wed, 30 Nov 2011 04:08:29 +0000

SBIM Weekly – Plus 1 On Google Adsense Ads And More is a post from: #1 Melbourne SEO Services Company

Welcome back to this week’s SBIM Weekly, the email that summaries news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Here’s what’s news for this week:

1. Google’s going to put +1 on Adsense ads – interesting
http://davidjenyns.posterous.com/adsense-display-ads-will-now-feature-the-1-bu-hwsws

2. Google Plus let’s you see your contacts’ +1s – this data will shape the future of search
http://mashable.com/2011/11/22/google-news-plus-on/

3. New Facebook phone rumour – not surprising but will be huge if it happens
http://www.searchenginejournal.com/facebook-android-phone-buffy/36870/

4. Duplicate content in a post panda world – good article on important website factors
http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world

5. Internet TV explosion in 2012, the year for internet TV
http://www.reelseo.com/internet-tv-to-explode-in-2012/

6. YouTube snags hundreds of Disney rentals – this is the start
http://mashable.com/2011/11/23/youtube-disney-rentals/

7. Samsung Google TV devices are on the way – yet another indicator
http://www.reelseo.com/samsung-google-tv/

That’s it for this week. As always, if you need anything, just contact us. We’re here to help.

Ps. If you’re keen to stay right on the bleeding edge, be sure to following me on Twitter that’s where I break these news stories: http://www.twitter.com/davidjenyns

More Outsourcing Strategies In The SBIM Weekly

David Jenyns — Thu, 24 Nov 2011 02:53:35 +0000

More Outsourcing Strategies In The SBIM Weekly is a post from: #1 Melbourne SEO Services Company

Welcome back to the SBIM Weekly, the regular summary of news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Now before we get to this week’s headlines (for those of you playing along at home with our recent Market Samurai blog post) I wanted to give you the update. The comments have been off the scale – people are loving it! We’ve had 145+ comments and that’s just on my post alone.

Anyway as part of this exclusive promotion we’ve put together something special that will never be repeated.

In short, we took our best selling and most loved course “The Outsource Profit Machine” and turned it into a digital product – that means we can sell it at a fraction of the recommended retail price.

Please note this 80% off Market Samurai exclusive is strictly limited - it must end midnight Friday USA pacific time.

If you want to find out more visit: http://www.outsourceprofitmachine.com/samurai/

This is perhaps the best deal I have offered to date – check it out now.

And with that, let’s get into the SBIM weekly. Here’s what’s news for this week:

1. Ten recent Google algorithm changes – a rare insight into Google
http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html

2. Where is the web going? Internet Predictions – a must watch and spot on
http://www.youtube.com/watch?v=aR6jLD1USW0

3. Is Google+ imperative for SEO – social is getting more important in search
http://www.webpronews.com/is-google-imperative-for-seo-2011-11

4. Power of Social Media – a short but powerful watch by Gary Vaynerchuk
http://www.youtube.com/watch?v=uvpduZKAPvs

5. YouTube aiming to get more advertisers – web video is where it’s at – I’m telling you
http://www.reelseo.com/7-million-youtube-advertisers/

6. Evolve or die – Nintendo screwed up – understanding this is important
http://www.youtube.com/watch?v=XEwTKwhkFuI

7. Did you see Pete’s Market Samurai video? – definitely worth the watch
http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/

That’s it for this week… and please remember to see what we have to offer for the Market Samurai community – it’s worth it: http://www.outsourceprofitmachine.com/samurai/

By the way, here’s the link to my Market Samurai blog post too if you missed it:
http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-1-how-to-build-a-team-of-a-players-2717/

Need anything? Got a question? Click here to contact us.

Learn The Outsourcing Process In The SBIM Weekly!

David Jenyns — Tue, 15 Nov 2011 03:51:16 +0000

Learn The Outsourcing Process In The SBIM Weekly! is a post from: #1 Melbourne SEO Services Company

Here it is… SBIM Weekly, the regular summary of news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Before getting stuck into this week’s news, I just wanted to share with you something I’m quite proud of. I’ve been asked by the team at Market Samurai to make a video
about the way we have built our outsourcing team.

I know I’m biased but it’s definitely worth the watch – it’s 100% pure content and actionable steps. If you do any business online you need to build a team. Watch
the way we do it here at Melbourne SEO Services:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-1-how-to-build-a-team-of-a-players-2717/

And remember to place a comment on their blog too! I’ll be watching out for it.

Now onto our regular program… here’s what’s news this week:

1. How Siri will eat into Google’s search market share – I can see this happening
http://techcrunch.com/2011/11/09/gary-morgenthaler-siri-will-eat-google/

2. Google+ releases Pages – an important one for small biz
http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html?m=1

3. YouTube suggesting videos from Google+ friends – a clear indicator of how social will impact search
http://www.reelseo.com/youtube-suggesting-videos-from-google-plus-friends/

4. YouTube original channels – this is the beginning of the end for cable TV companies
http://www.reelseo.com/youtube-suggesting-videos-from-google-plus-friends/

5. We’re in this month’s issue of Internet Marketing Magazine (sweet)
http://internetmarketingmag.net/issues/

6. Do you get client case studies like these for your business? You should!
http://www.youtube.com/watch?v=vDzvIiOb91A

That’s it for this week… Please go watch my video on the Market Samurai blog and as always, if you need anything, email me. I’m here to help.

Ps. Here’s the link again for my free video on outsourcing. Outsourcing can provide you and your small business a competitive advantage – find out how:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-1-how-to-build-a-team-of-a-players-2717/

Google Pages And More In the SBIM Weekly

David Jenyns — Wed, 09 Nov 2011 21:19:10 +0000

Google Pages And More In the SBIM Weekly is a post from: #1 Melbourne SEO Services Company

Here it is… SBIM Weekly! The summary of news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

In this week’s issue, let’s take a look at several updates from Google and more.

1. Google+ for businesses – be ready to jump on this
http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html?m=1

2. What is cloaking and does Google like it? – black hat SEO = bad
http://www.youtube.com/watch?v=QHtnfOgp65Q

3. Google TV update – watch this space – Google TV is the future of the web
http://techcrunch.com/2011/10/31/google-tv-update-rolls-out-today-already-hitting-select-sony-internet-tv-devices/

4. Fresher more recent search results – Google mixes up the game again
http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

5. Google business view: street view – how long it will be before this makes it to Australia?
http://www.searchenginejournal.com/street-view-interior-photos/35501/

6. Smart phones now over 50% for under 44 crowd – mobile is the future
http://searchengineland.com/smartphones-now-over-50-percent-for-under-44-crowd-99803?

7. Pricing experiments you can learn from – a fantastic article
http://conversionxl.com/pricing-experiments-you-might-not-know-but-can-learn-from/

8. Internet marketing business plan for small business – great 6 minute video
http://www.youtube.com/watch?v=LsU0aE2pOz8

That’s it. Got a question? We’re here to help. Click here to contact us.

Search Engine Ranking Factors In The SBIM Weekly

David Jenyns — Tue, 01 Nov 2011 23:38:15 +0000

Search Engine Ranking Factors In The SBIM Weekly is a post from: #1 Melbourne SEO Services Company

Whoops! We’re a day late for the SBIM Weekly! It was a public holiday here in Melbourne, Australia and we weren’t in the office to get this one out yesterday – hope you don’t mind.

Here’s what’s news this week:

1. Search engine ranking factors – a fantastic article to help you understand Google
http://www.seomoz.org/article/search-ranking-factors

2. How to get dropped rankings back – it’s easy once you know how
http://www.seodesignsolutions.com/blog/seo/how-to-get-dropped-rankings-back/

3. Our PingBack Optimizer review – a great WordPress plugin to get you more backlinks
http://www.melbourneseoservices.com/pingback-optimizer-review/

4. 7 essential pages for a small business website – do you have these?
http://www.melbourneseoservices.com/small-business-website/

5. Video marketing tip – know your customer’s pain and add a good call to action
http://www.reelseo.com/user-submitted-video-marketing-tips/

6. YouTube case study: Orabrush – how can you model this in your biz?
http://searchenginewatch.com/article/2119340/Orabrush-YouTube-Case-Study-Screw-Viral-Videos

7. Optimizing the YouTube thumbnail – it’s quick and easy but has a big impact
http://www.reelseo.com/optimize-youtube-thumbnails/

Did I miss anything? What did you see this week?

By the way, I just returned from an internet marketing conference over the long weekend and I’ll be sharing some interviews I recorded – keep an eye out for that.

Also, have you watched the Competition Crusher workshop yet? We’re getting some amazing feedback – a couple of the comments even made me blush. Click here to check it out.

Encrypted Search By Google And More SBIM Weekly Updates

David Jenyns — Tue, 25 Oct 2011 23:18:18 +0000

Encrypted Search By Google And More SBIM Weekly Updates is a post from: #1 Melbourne SEO Services Company

It’s SBIM Weekly time again! Get a load of Google’s encrypted search announcement plus other helpful updates for small/medium sized business owners. Click on the links to find out what’s news this week.

1. Keyword blocking by Google – this is big news in the SEO community
http://searchengineland.com/google-puts-a-price-on-privacy-98029

2. Can all businesses benefit from video? – great article about what you should use video
http://www.reelseo.com/small-business-video/

3. YouTube enables full video editing - you need to start using more video while you have first mover’s advantage
http://www.reelseo.com/video-editing-on-youtube-wevideo/

4. 5 steps to wealth building - a short video taken from my Competition Crusher workshop
http://www.melbourneseoservices.com/wealth-building/

5. How flipping websites can make you big bucks – a great article in The Age newspaper where I was heavily quoted
http://www.theage.com.au/small-business/smallbiz-tech/how-flipping-websites-can-make-you-millions-20111020-1m8y1.html

Did I miss anything? What did you see this week?

By the way, I went to see Richard Branson the other night and made a short audio about what I picked up – thought you might like to hear:
http://davidjenyns.posterous.com/what-i-learn-from-richard-branson-tonight-4mi

YouTube Offers Marketing Advice – SBIM Weekly

David Jenyns — Wed, 19 Oct 2011 01:23:52 +0000

YouTube Offers Marketing Advice – SBIM Weekly is a post from: #1 Melbourne SEO Services Company

It’s that time of the week again – SBIM Weekly. Here’s our most recent summary of news and helpful links for small/medium sized business owners.

1. Youtube offers some marketing advice for retailers - you know how I feel about web video
http://www.reelseo.com/youtube-marketing-advice-for-retailers/

2. What SEOs must learn from Adwords Folks – great tips
http://www.seomoz.org/blog/what-seos-must-learn-from-adwords-folks

3. Excellent anchor text experiment – reminds me of the experiments we run
http://www.seomoz.org/blog/which-type-of-link-anchor-text-is-the-most-effective-an-experiment

4. Social signals and SEO: focus on authority- social signals are effecting search more and more
http://searchenginewatch.com/article/2117498/Social-Signals-SEO-Focus-on-Authority

5. Wow! PayPal payment volume is huge - do you accept PayPal? Maybe you should
http://mashable.com/2011/10/13/paypal-digital-good/

6. Did you see the iPhone 4s launch? You gotta see Siri – the future is coming
http://www.youtube.com/watch?v=L4D4kRbEdJw

7. A great service for all small business owners: Send Out Cards – we use it
http://www.daveapproved.com/send-out-cards-review/

That’s it for now. We’ll have more news and updates for you next week.

By the way, have you watched the Competition Crusher Workshop yet? We’re getting rave reviews – see them on the site: http://www.crusherworkshop.com.

#1 Melbourne SEO Services Company » SEO News

Google vs Yellow Pages Survey Results

The Survey Results

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