by David Jenyns on March 28, 2010
Sidenote: This is a picture of Wayne’s World, don’t be alarmed
As outlined only a few moments ago, brands and businesses that embrace and engage with video marketing for SEO are sitting on an absolute goldmine. Video sites such as YouTube and Daily Motion have levelled the playing field for the small or medium sized marketer. You can now produce and distribute your videos to previously unimaginable levels with little cost and unprecedented distribution channels.
But please don’t adopt the Wayne’s World approach to marketing! Contrary to the pipe dream professed by many, if you simply create a video, they (your audience or potential clients) will not come.
First things first, like anything in life, if your video is no good then you’re at a loss before you even start to market it. Put yourself in your potential clients’ or audience’s shoes for a second and answer the following question… Read More>>
by Ryan on March 28, 2010
As outlined in The SEO Method, video marketing really is a goldmine at the moment. People enjoy getting their information from something that they can watch rather than read these days, and with YouTube fast becoming one of the biggest search engines on the planet, it is really a no brainer as to why we would want to market what we do on this site.
So, if we go through what most people do when they upload a video on YouTube, it would sound like a pretty familiar process for most people. First step is to create the video, do some basic keyword optimization for the title, then we upload it, then we embed it on our page. In almost all cases, this is exactly the same process, however, the end result is that your video ends up in a sea of other related videos with no real clear head start. Your video will not rank #1 in YouTube for that keyword, and it will probably only be found by a minority who visit your blog, or who are searching deep results on YouTube. So, apart from the usual keyword optimization, how can we boost the productivity of our videos using SEO? Let me give you a few quick tips. Read More>>
by David Jenyns on February 10, 2010
Video is everywhere! It seems that anyone with a camera or even a mobile phone is uploading a video these days. The internet is teeming with road trips, tutorials, marketing spiels, viral creations and vlogs. And thanks to You Tube, they’re here to stay.
You Tube is now the second largest search engine in the world after Google. Here’s why. Approximately 20 hours of video are uploaded to You Tube every single minute. That’s like Hollywood releasing 86,000 new movies per week! On a daily basis, over 100,000,000 videos are being watched on the site. Staggering! So what does this mean for your business? Read More>>
by Ryan on January 24, 2010
Of course, we should all know by now the power of video marketing. In a day and age where people are less inclined to sit and read a book or text from a website, rather they would learn more from a medium that is more engaging such as video. Having said that, it is a vital part of any SEO campaign to ensure that you create videos to market across the video streaming platform. Websites such as YouTube, Vimeo, and Viddler all attract large amounts of attention, and can also return good results in the search engines.
It is a common misconception in the webmaster world that you can simply build something, and people will come in droves. This is most certainly not true, unlike a shop front which is built in your local town which doesn’t rely on search engines, a website is simply hidden until a user is directed to it. Keyword optimization, off page SEO, all of these things are an influencing factor in how well our websites rank in the search engines, however certain off page methods also require similar attention.
Pointer One – Video length and content
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