by David Jenyns on March 1, 2010
“Is my Google website ranking accurate?” is a question on the lips of many website owners. With the dance of the search engines (rankings bounce up and down all the time) well established, how can you be sure exactly where you are consistently ranking?
One other thing to be noted is whether you are logged into your Google account. See the thing is Google stores your search data as long as you’re logged into your gmail account. If you click on your own site to see the latest activity a lot of the time, chances are your site will feature higher up in the rankings. Let me illustrate as ever with an example and a few pics.
When I’m not an SEO consultant I also run a cricket website called World Cricket Watch that is attempting to rank for the phrase “world cricket“. If I’m logged into my gmail account the SERPs look as follows… Read More>>
by Ben on November 10, 2009
Site Reporting & Ongoing SEO
Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…
Once you engage in website analysis and start to see the benefits of a successful SEO campaign (through website analytics), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can’t improve what you don’t track… and that’s why we suggest you track everything! If you don’t currently have any tracking on your website, check out a free service called Google Analytics – it’ll provide you with more information than you’ll know what to do with.
The key metrics we like to follow, include: Read More>>
