Try split testing for better website tracking
Remembering that we can’t improve what we don’t measure should make it very clear that website tracking is a critical component of any online business.
How do we do that effectively? Well, we examine three approaches below that should give you a great base to work from to monitor your website. Read More>>
{ 1 comment }
Use web analytics to understand your site visitors.
Measuring results is important in everything we do in business and is one of the keys to constant improvement; so once you have your site up and running, what website analytics tools do you use to monitor its performance?
There are five key areas we have identified that you can focus your attention on – not only to point out weaknesses of your site, but to see what’s working well.
1. Number Of Visitors
The number of visitors you get is one determining factor of how successful your online business will ultimately be, as site traffic means leads – it’s the equivalent of people passing your high street shop. Read More>>
{ 1 comment }
Is Google spying on you?
To rephrase the question, does Google spy on you with their Google Analytics? Do they take this information and then potentially use it against you?
I think this idea comes from the conspiracy theorists who want you to believe Google is evil. Sure it’s true that Google currently dominates many utilities on the web: email, analytics and all of the others in Google Apps.
That said, Matt Cutts, an engineer from Google’s web spam team, has said on record that his team doesn’t get access to Google Analytics, and the Google Analytics team doesn’t have access to their information. So they don’t use Google Analytics against anyone. Who knows if he’s being truthful or not?
{ 7 comments }
The final stage of any successful SEO campaign should be tracking. By using SEO tracking, you can monitor and analyze the results to make sure that your efforts – and the money you’ve spent on SEO – are on target. There’s no way to improve what you don’t measure.
I love SEO because if you do it right, it will pay for itself over and over again. And once you’ve had a taste of that success, you’ll want to repeat it more and more. And with proper SEO tracking and analyzing of the results, you’ll be able to not only increase your traffic – you’ll be able to increase what’s most important to you: your bottom line. Read More>>
{ 0 comments }
Getting a #1 ranking in Google is only a small part of winning the online war, yet it seems to be what most people focus on. The fact is, increasing your conversion rate can often be the easiest way to increase your bottom line.
It’s true all markets are different and often you’ll need to run split tests to find out what converts best for you and your market but here’s a few simple tips to get you started on the right track. Ready to learn more? Read More>>
{ 0 comments }
“Is my Google website ranking accurate?” is a question on the lips of many website owners. With the dance of the search engines (rankings bounce up and down all the time) well established, how can you be sure exactly where you are consistently ranking?
One other thing to be noted is whether you are logged into your Google account. See the thing is Google stores your search data as long as you’re logged into your gmail account. If you click on your own site to see the latest activity a lot of the time, chances are your site will feature higher up in the rankings. Let me illustrate as ever with an example and a few pics.
When I’m not an SEO consultant I also run a cricket website called World Cricket Watch that is attempting to rank for the phrase “world cricket“. If I’m logged into my gmail account the SERPs look as follows… Read More>>
{ 1 comment }
Site Reporting & Ongoing SEO
Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts through website analytics. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that’s just the beginning…
Once you engage in website analysis and start to see the benefits of a successful SEO campaign (through website analytics), it can become very addictive. You’ll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can’t improve what you don’t track… and that’s why we suggest you track everything! If you don’t currently have any tracking on your website, check out a free service called Google Analytics – it’ll provide you with more information than you’ll know what to do with.
The key metrics we like to follow, include: Read More>>
{ 0 comments }
|
|
Phone: +613-8060 5131 Email: click here to email. Address: Suite 1, 284 St Kilda Rd St Kilda, Victoria Australia, 3182 |
