Chapter 17: Play the Long Game

Chapter index / Previous chapter / Next chapter You’ve created a workshop and filmed it, made blog posts, uploaded mini tutorials on YouTube, designed awesome infographics and posted valuable tips on Facebook posts. One year on from that first workshop you did to...

Chapter 14: Content Repurposing

Chapter index / Previous chapter / Next chapter If you read a recent post of ours on ‘How to Deliver Authority Content’, you will have learnt excellent tips on how to create a ton of content for your website and social media platforms. That post included a chapter...

Chapter 13: Turning One Video Into Dozens

Chapter index / Previous chapter / Next chapter For the past few weeks we’ve been sharing chapters from David Jenyn’s book Authority Content. The chapters so far have included a lot of great advice about establishing yourself as an authority, with everything from how...

Chapter 8: Productise Your Authority

Chapter Index / Previous Chapter / Next Chapter If you’ve been keeping up with our blog, you’ll have read our recent post on how to prepare for your first workshop as a business owner. This post shared a chapter from David Jenyns’ book, Authority Content, where he...

Chapter 7: Present Your Authority

Chapter Index / Previous Chapter / Next Chapter Delivering any kind of presentation can be daunting.  We’ve all been there!  When it comes to sharing your brand, your authority and your message, however, you’re going to need to focus on maximum engagement...

Chapter 6: How to Prepare

Chapter Index / Previous Chapter / Next Chapter According to Authority Content author David Jenyns, organising a workshop is an ideal step to establishing authority in your industry. Not only can you get yourself in front of new prospects to demonstrate your knowledge...

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