It’s been another big week in SEO with Google announcing its intention to squash doorway pages. You know, the pages that add little or no unique content and often target geographic terms like “your product/service + suburb”. It’s an outdated strategy that will shortly do you more harm than good.

It’s a big wake up call for many website owners as Google has been getting more brutal with their ranking calculations. But before I get stuck into this week’s news, I wanted to mention…

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Ok back to the news… here’s what I spotted this week.

Google to start taking further action on doorway pages {best to remove these pages}
www.googlewebmastercentral.blogspot.com.au/2015/03/an-update-on-doorway-pages.html

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?
www.searchengineland.com/much-traffic-will-lose-upcoming-mobile-seo-pocalypse-216564

10 SEO Myths that Friggin’ Tick Me Off {a great read and agreed}
www.moz.com/blog/seo-myths

Natural Search’s Growth Explosion, and What It Means for SEO in 2015
www.searchenginewatch.com/sew/how-to/2399255/natural-search-s-growth-explosion-and-what-it-means-for-seo-in-2015

Content Marketing Budget Examples For All Business Sizes
www.contentharmony.com/blog/content-marketing-budgets

Facebook buys shopping search engine TheFind {insight into where FB is headed}
www.mashable.com/2015/03/13/facebook-buys-thefind

And how about our news?

#1. My contribution to a local SEO roundup. Get a sneak peek here:
www.audioboom.com/boos/2964891-how-to-do-local-seo-strategy-guide

#2. I was interviewed on the Brand Storytelling podcast (episode #2):
www.itunes.apple.com/au/podcast/brand-storytelling/id975777121?mt=2

#3. Another podcast were I talked about user experience and it’s effect on rankings: www.worksmedia.com.au/podcast/ep23-can-bad-user-experience-signals-negatively-impact-on-your-sites-performance-in-google

#4. My SEMrush webinar replay – all about SEO in 2015:
www.youtube.com/watch?v=nc6YwaHCpK0

#5. Did you miss the “What Is Authority Content” webinar? Get the replay here. Note: I’m not posting this one on YouTube so please keep it to yourself:
www.trackinglinks.wistia.com/medias/eqsonolzhn

Not too sure where to get started?

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