Video is everywhere! It seems that anyone with a camera or even a mobile phone is uploading a video these days. The internet is teeming with road trips, tutorials, marketing spiels, viral creations and vlogs. And thanks to You Tube, they’re here to stay.
You Tube is now the second largest search engine in the world after Google. Here’s why. Approximately 20 hours of video are uploaded to You Tube every single minute. That’s like Hollywood releasing 86,000 new movies per week! On a daily basis, over 100,000,000 videos are being watched on the site. Staggering! So what does this mean for your business?
Jump on board. Now. The New York Times states that video is now the fastest-growing segment of the Internet advertising market. Video SEO is integral to any online marketing strategy, but how do you break through the clutter? We’ve all been emailed links to videos of talking dogs, people falling off things and celebrities without makeup. True, that type of content exists and will continue to do so, but having your own marketing videos on You Tube is a powerful business tool if you know what you’re doing. Video optimization is a process that will help you stand out in your niche. The more you know about video search optimization, the greater your opportunity to be ranked at the top of You Tube.
Watch this video to learn how:
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Just watched this video right from the horses’ mouth. See what Matt Cutts has to say about how to SEO your youtube.com videos: http://www.youtube.com/watch?v=vxjRjt5pPys
And here’s an extra bonus for those who read to the bottom
A few other contributing factors to getting your youtube.com videos to rank well: Ratings, Playlist additions, Flagging, Embeds, Shares, Comments, Age of video, Channel views, Subscribers, Inbound links (from external domains).