Wow! What a week in SEO! Did you see the couple of recent changes made by Google?

The biggest being that they’re now hiding 100% of the referring keywords in organic search. That means any and all referring keywords will be blocked as “Not Provided”. This is epic news and a clear play by Google to push people to Adwords (where this data is still provided). It also forces people to watch the growth in organic traffic rather than being so “keyword focused” – which might not be such a bad thing.

And then there was the Hummingbird update – this was a complete re-write of the Google algorithm. They fundamentally changed the way they view the words people type into search – seeing phrases more as questions and the intent behind those questions rather than just “keywords”. This shift has been fuelled by the way people are searching the web with “voice commands” eg. through Google voice and Siri.

More about the Hummingbird update:
www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926

Suffice to say, now more than ever you need to be working with an online marketing provider who knows what they’re doing. No more cutting corners for short term opportunity seeking – you need to be thinking long term strategy.

Our Content Contagion method is now the primary driver behind all of our SEO packages (as outlined in the SEO method 3). It has stood the test of time and continues to drive great results for our clients, giving them the best return on their marketing dollars.

Are you implementing these strategies with your own SEO campaign?

I know I’m biased but I really believe Melbourne SEO Services is the industry leader and continues to set the standard – we lead, others follow. Are you keen to work with the best? It’s time to give us a call at 1300 662 979 or email us.

But I digress, let’s see what’s news this week:

Google Not Provided 100% Of All Organic Search Queries
www.seroundtable.com/google-ssl-not-provided-100-17414.html

Goodbye, Keyword Data: Google Moves Entirely to Secure Search
www.searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page
www.searchengineland.com/google-launches-hashtag-search-shows-google-posts-on-search-results-page-172725

12 Scalable Linkbuilding Tactics {traditional link building is dying}
www.moz.com/blog/12-scalable-link-building-tactics

One of the team at Melbourne Video Production just launched and funded their first crowd funded video project {very cool}
www.prweb.com/releases/webvideo/marketing/prweb11135854.htm

Check out this new Google Analytics course {with Mike Rhodes from Web Savvy}
www.melbourneseoservices.com/seo-products/google-analytics-for-business

How about our news?

#1. I’ve got a whole bunch of webinars coming up. I just did one with Dale Beaumont, I have another one with Kidspot and another with the Nuffnang community. They’re all free, so be sure to join me:
www.blogs.kidspot.com.au/villagevoices/masterclass
www.attendee.gotowebinar.com/register/8014708944663171330

#2. Pete’s just opened up a special back door pass for his community to get the Outsource Profit Machine 2 at a great price. Find out more here: www.preneur.co/most-important_skill

#3. We’ve recently launched a couple of new products over at Melbourne Video Production. Both worth checking out.

View Boost: www.melbournevideoproduction.com.au/viewboost-pack
Skype Videos: www.melbournevideoproduction.com.au/skype-video-package

#4. Have you been keeping up to date with all of my latest interviews? Click here to check them out – they’re free and full of rock solid online marketing strategies:
Laura Betterly: www.melbourneseoservices.com/laura-betterly-predicting-the-future
Troy Broussard: www.melbourneseoservices.com/troy-broussard-mp3
Rob Burns: www.davidjenyns.com/general/rob-burns-seo

That’s it for now but as always, if I can help please just let me know how.

Your Online Marketing Coach,
Dave

Also, here’s a snapshot of me on stage at Dori Friend’s event to Sacramento! I’m still trying to get you a copy of this recording – watch out for that!

SEO rockstar

Not too sure where to get started?

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