For your online business, you can without a doubt say that your list is essentially the key to your kingdom. This is your complete database of people you need to stay in contact with. They’re leads, potential customers, and hopefully they’re interested enough in you and your products to buy whatever it is you’re selling. But how do you build up a list in the first place? Here’s a few of our best list building ideas.
Start on day one. A database of your contacts is invaluable since you can market to them over and over again. Without a list of customers to whom you can market, you’ve got nothing but a product, and the best you can hope is for people to find your site and order your product.
There are many ways to get people to sign up for your list, and they can all be equally effective if they’re done right. Make sure that your list building techniques match up with your business – you don’t want to alienate your list with information they don’t want or need.
For example – newsletter are a great way to keep in touch with your list. Let’s say that you’re a marketer for other people’s products and don’t really have any products yourself. You just got back from a conference where you learned an awesome new technique for marketing that is converting sales like crazy – for your next newsletter, you put in a bit about this technique (without giving away the secrets, of course) and let your readers know that you’re now ready to start marketing using this new technique.
In order to get people to sign up for your newsletter though, you’ll have to give them something they want. Again, let’s go with the marketing theme. In each issue you should discuss different parts of marketing – psychological triggers, trends, etc. Give your readers something of value – this is the hook to get them to sign up for your newsletter in the first place, thus having their name and email address added to your list.
Again, keep in mind that this is something that you’ll need to tailor to your specific business – what works for one may not work for all.
Let’s say that you’re an expert on playing guitar. People are always searching for guitar tips and ways to make themselves play better, so a report on the Top Five Practice Techniques could be a good way to get people to sign up for your list. It’s a simple but powerful list building idea.
These are just a couple of tricks you can use for list building. For more information on every aspect of your online business, check out the latest DVDs from Melbourne SEO Services here.
