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Video Transcript: This is my trading business at the moment. So up the front, it’s almost like a funnel I’ve got two products. We’ve got one that’s called the Ultimate Trading Systems and one that’s called freetradingsystems.org. Basically what they are is, if you imagine a business plan, a business needs a business plan to get started. When you start trading the stock market, you need a trading plan. It’s very similar to a business plan but tailored specifically to the stock market.

So for trading, we created two products that teach people how to design trading plans. Basically it’s just a step by step process. First you need to get your psychology right, then you need to get your entries right, then you need to get your money management right, then you need to get your exits right. At the end of each chapter, I reference some of my products. So these are very cheap front end products. The Ultimate Trading Systems we sell for $7. I don’t do that to make money. I’m not going to get rich selling a $7 product.

I do that, it’s a very easy on ramp for my clients to get introduced. They pre qualify themselves somewhat because they’re spending a little bit of money with me and they’re happy to use their credit card. Then they start to build up the trust with me. Once they’ve built up the trust, then I can start introducing them to my second product line.

So how can you apply that in your online business promotion? How can you make it, no matter what someone is doing, whether it is a free report, whether it’s a free video, whether it’s a free something or a very low cost something where someone can get to know the basics of your business? For Willows, we’ll just keep on using that as an example, you could have a report or maybe it’s like a thirty day program of getting fit at home or something like that, just basic tips on how to stay healthy.

What does that do? That positions you as the expert because you’re creating this content now. It gets them to get introduced to your products and services and it’s very low risk for them to get on. So that’s what I use for my front end. Then we’ve got a whole range of products next to that. So we’ve got the Metastock Programming Study Guide which I told you about. We’ve got the DVDs that we recorded. Then I made some other info products. We did Trading Secrets Revealed which is a digital ebook and some videos as well. We’ve got a Darvas program, we’ve got Subtle Trap of Trading, there are few other ones, Trading in a Nutshell.

I won’t draw it all out but the main concept is what I want you to get here. It’s this idea of having this cheap front end and then at the end of each chapter I just reference the different products. So I sit there and I say, ok, you’re up to selecting you charting package now. Well, we use Metastock. If you want to find out more about Metastock, click here and while you’re at it, we also have a home study course. So buy the home study course. That’s what we do from there.

Then from there, we move, this second tier, usually if you think about cheap and then this is maybe around the $100 range or something like that. Then we move into slightly more expensive product. The Triple Your Trading Profits DVD home study course sells for about $300. That now gets referenced in a few of these products, not all of them, but a few of the products reference this course. That is the next step up. Then finally we’ve got the Online Trading Mastermind which is your ongoing continuity program.

Where did I go wrong? Well, I didn’t build it on a centralized shopping cart system, so it was very hard for me to get other people to promote these different products. Ideally what I would have liked people to do, I would have liked affiliates and we’ll talk about that a little bit later. I would have loved, an affiliate is someone who can sell your product and will get a commission from it, I would have loved an affiliate to be able to promote this and then get affiliate commission for everything else that the person had bought after they sold them this.

Then I would just go out and find people who have my target market and I say, here, you sell them this course for $7 or I will give you the $7, I don’t care you can have the whole upfront cost. It’s very enticing for them, or maybe they give it away to their clients for free. It gets them into my funnel and then they get connected through to the rest of the product.

Then I would just go out and find people who have my target market and I say, here, you sell them this course for $7 or I will give you the $7, I don’t care you can have the whole upfront cost. It’s very enticing for them, or maybe they give it away to their clients for free. It gets them into my funnel and then they get connected through to the rest of the product.

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