Here’s the Small Business Internet Marketing Weekly with a summary of news and helpful links for small/medium sized business owners. And WOW what a big week it has been! You’ll discover in this week’s SEO news that SEO is definitely not for the faint hearted – this week we’ve seen a massive shake up with Google’s latest Panda update.
There’s plenty of talk around the traps about how SEO as we know it is dead – but you always expect that SEO is long from being dead and it’s really just a matter of responding to the changes.
We’ve found those following our methods have been safe since we’re following the rule “build a variety of links, from a variety of different sources, with variety of different anchor texts, pointing to a variety of pages on your site”. If you’ve been following the method… you’re safe.
I’m actually working on a new report (as we speak) about solid SEO campaign. Stay tuned for that since I’ll be looking for some proofreaders who want a preview copy
Anyway, I digress, here’s the news from this week:
The private blog network Build My Rank closes – one of the big casualties from the update
Ed Dale shares his thoughts on the future of Google search – I agree
A short audio by me about the update and how it’s affected our link building
3 golden rules of link building – evergreen advice never gets old
Is Apple about to launch a new search engine? An app search engine – makes sense
I just finished Chris Carpenter’s “Work the System” – great book and I’m interviewing him Friday
Why videos go viral – some good tips here
Lots to chew on I know… my biggest advice is don’t get caught up in the hype. People are quick to make conclusions in uncertain times and I’m of the opinion it’s best to measure twice and cut once. Take a breath and wait till the dust settles before doing anything brash – and if you’re really in trouble, just reply to this email and we’ll do our best to help.
Just keep an eye out for my emails and posts and I’ll steer you in the right direction.
Oh, and I just want to share that MelbourneVideoProduction.com.au is really starting to take off. Here’s a video we just completed for Australia’s largest parenting portal – Kidspot.
If you need any web video – with our SEO skills – we’re quickly becoming the leaders in this space