Writing SEO Style Can Be Easy and Fun
It’s time to show you how to take advantage of some sublime ways to attracts mobs of browsers using SEO writing that hooks.
Your biggest weapon in SEO writing is your first impression, your headline. It’s perhaps your only chance to turn someone passing through into a reader or customer. Without a headline or post title that does this job, the rest of your words may as well not even exist. With blog posts, publications and the like your headline often is your title tag. It features prominently in the search results but it has competition in the form of the other 9 results (not to mention the paid listings). For more in depth practical advice on creating a title tag you know to click the link.
So what are the things to bare in mind when it comes to writing great headlines for SEO?
- Write the same message in as little words as possible.
- Write at an 8th grade level
- Write compelling headlines with a clear and concise message.
- Talk in the language of the person searching.
- Feature your keywords in the headline.
Apart from those you might need a little creative juice, so here you go…
SEO Writing – 11 Headline Formulas That Work
If you don’t think writing formulaically works then you clearly are ignoring the meteoric success of the Dan Brown books. These following formulas provide a little piece of inspiration as to how best write headlines with SEO in mind.
1. Unlock … [compel your reader and include your keyword]
EG. Unlock Your Destiny with Mind Maps
2. Discover… [compel your reader and include your keyword]
EG. Discover What Teeth Whitening Can Do For Your Health
3. X Reasons… [compel your reader and include your keyword]
EG. 10 Reasons to Bank with HSBC
4. Take Advantage… [compel your reader and include your keyword]
EG. Take Advantage of Cheap Car Rental
5. Make/ Build a [your keyword] You Can Be Proud Of
EG. Build a Trading Profit You Can Be Proud Of
6. New… [compel your reader and include your keyword]
EG. New Skin Treatment Instantly Makes You Look 1 Year Younger
7. Save Time… [compel your reader and include your keyword]
EG. Save Time Shoe Shopping
8. Exclusive… [compel your reader and include your keyword]
EG. Exclusive Hotel Deals for You
9. You Too Can… [compel your reader and include your keyword]
EG. You Too Can Make Money Blogging
10. Pay Close Attention… [compel your reader and include your keyword]
EG. Pay Close Attention to Your Rising Gas Bill
11. The Perfect… [compel your reader and include your keyword]
EG. The Perfect Insurance Plan for Your Entire Family
Go and try these headlines out for size!
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{ 4 comments… read them below or add one }
I know how important a good headline is, just by how I read the paper. If the headline in the newspaper does not grab me, I don’t give the article a chance. You article has made bme realize again how much attention I should pay to my title tags. Thanks!
This is how to really get the attention that you need from a customer. Imagine their eyeballs scanning a huge number of articles per search, you really have to make use of these headlines to make a sale (at least for those who are doing affiliate marketing).
Love the headline samples! To be honest, these took me some time to master. I managed and edited school and corporate publications for ten years or so. We were taught not to write for eight graders. My old boss had to drill down the need to write headlines that were catchy and simple.
I’ve been looking for these headline samples to help write article titles that are going to sound interesting to my readers.
Do you have any reference to a longer list perhaps? Thanks.