I wanted to answer an SEO question that’s come through from Jeannette. Instead of just replying to her in our eSupport, I thought an audio reply might be best and that you might enjoy listening to it as well. So, her question revolves around “Why choose Melbourne SEO services?” when there are so many small business SEO services out there?
She makes a good point saying SEO’s been around for as long as she’s been on the web and that it’s becoming the new ‘internet marketing’ in a sense. She also mentions it seems every second person is claiming to be an expert, especially those bombarding her with daily promises of, you guessed it, page #1 on Google (aka Nirvana!).
Jeannette’s done her homework, over the years she’s read and picked up on the fact that there are limits to SEO onpage and offline tactics. And in that sea of empty promises, she’s working out there’s criteria you can use to judge who will, and who won’t deliver on their promises. But in saying all that, her 3 primary questions to me were:
1) Why choose Melbourne SEO Services, which might be more expensive than the other Australian-based, very reputable companies?
2) Why are Melbourne SEO Services more expensive than some of the others?
3) Given the global reach of online business, why should a website owner choose Melbourne SEO services over an Indian-based company who might be highly skilled and reputable yet charge less than Melbourne SEO Services?
These are great questions and I before I answer them, I recommend Jeannette, and anyone else who’s interested in small business SEO services, should head over to our website and sign up for our free report called the “SEO Manifesto”. The report is a great way to get to know us and learn what we’re about. While on our site, have a look around and read our story then make sure to check out the different client feedback, which are mostly provided in video format. As a side note, I think we’ve got more documented proof than just about any other SEO provider in the world! If you think that’s impressive, then find us YouTube, where you can watch snippets from our workshops, which a lot of other SEO’ers actually attend. As leaders in our industry, we see it as our duty to teach others who follow us. You can also find out more about us by engaging through social media, like Twitter, Facebook and Google+.
At the end of the day, do whatever you want to be confident in what we do. Perhaps just watch us over the next few weeks, months, or however long…and you’ll see we’re the real deal and that we know what we’re talking about.
Alright, now to answer Question 1: “Why Do People Choose Us?” Well, even though they know we might be more expensive than other providers people choose us because our SEO Guarantee is one of the most unique, yet fail safe ones out there. We don’t offer those dodgy ‘guarantees’ of promising you page #1, which really mean nothing because that ranking is for keywords no one’s really search for anyway.
Our guarantee is very different and special: we promise to make you more money than you spend with us. And we can say this confidently because we know we can deliver results. While on this topic, I think it’s important to note that we’re very particular with the type of client we work with. We’re choosy because we want to make sure we’re going to make you more money. That’s a very powerful guarantee, I’m sure you’d agree.
Typically speaking, we might not work with someone who has a very low-priced product where they have to try and sell a bunch of items to reach break-even. However, we now have an exception to the rule with the launch of our SEO eCommerce package, which was created to help the people we couldn’t previously assist. But, as a general rule we’re extremely particular.
So, onto answering Question 2: “Why are we more expensive than some of the others?” One of the main reasons is because we’re more than just SEO’ers, we’re web strategists. People come to us because we’re excellent at what we do and we provide a fantastic return on investment. And really, that’s what it’s all about in business – the bottom line. If you could spend $1 and potentially get $2 dollars back, you’d spend as many dollars as you can right? Well, that’s what we’re about. Being someone who can provide you an excellent return on investment – which is what small to medium sized businesses should really be focusing on. Our clients don’t just get an out-of-the-box SEO job. They get marketing experts & strategists with us.
Now, onto the final Question 3: “Why not just use an Indian-based company with some good results at lower prices?” Quite simply, in this day and age – with all of the updates like Google’s Penguin and Panda, you really don’t want to trust your most prized possession your marketing asset with any sub-par providers. Remember, nowadays if you go with any SEO provider that’s not on top of their game, they can potentially do you more harm than good. It’s really important that you be particular about who you choose to hand over your livelihood to.
So Jeannette, that’s why people choose Melbourne SEO Services. Because they feel confident – through their own due diligence – that we’re the best at what we do.
I hope this information was helpful! And if you want more tips like these, check out our latest course The SEO Method 3 at http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/