small business system

The beard’s while I was on the meditation camp and has now been shaved off 😀

Wow! what a great experience, my 10 day meditation camp (Vipassana) was awesome. Despite what Sally thought, the no talking and no internet was the easy part 😉 The hard part was getting up at 4am and meditating all day… have you ever tried to sit still for hours on end?

From a business perspective, this was perhaps one of the best things I have done. It was the true test to answer the question, “do I have a business that works without me?” And while we didn’t have exponential growth, things did work without me!

Phones were answered, emails were replied to, and customers were supported.

This just re-enforces to me the need for small business systems. With the benefit of hindsight, standard operating procedures have definitely moved our business through to the next level.

I’m curious, do you think your business could continue to operate if you took 10 days leave and were not contactable? If not, this is a worthy goal to work towards.

One of the secrets to an effective small business system is to have good lead flow and a sales process to convert those leads. SEO and content marketing is still one of the most effective methods I know. Using Google to drive qualified leads and then having your content presell your prospects can be a game changer for many businesses.

Tim Reid (from Small Business Big Market – Australia’s #1 marketing podcast) calls it “helpful marketing”. Watch a short 7-minute video as Tim explains it further: www.youtube.com/watch?v=tmO0CdfnUCA

If you’d like this sort of marketing working for you, let’s chat – my Authority Content method is smashing it! We’ve had one client make $10,000 from just the 2nd stage of the 3-stage process. We’ve had another partner with Paypal and catch the attention of Xero for some partnership opportunities.

And that’s not to mention those in the mini coaching group I put together to help launch my book.

Long story short, this stuff works! Ok ok, clearly I’m excited.

What else is news? Over the past week I spotted a few of the interesting things:

SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?
www.searchengineland.com/searchmetrics-released-seo-ranking-factors-2014-content-now-really-king-202756

Google Authorship is gone: how do you establish authority now?
www.semrush.com/blog/publications/google-authorship-gone-establish-authority-now

The Answers to Your 18 Biggest Content Marketing Questions
www.contently.com/strategist/2014/09/22/the-answers-to-your-18-biggest-content-marketing-questions/?goal=0_bc3967cef4-acc3347d3e-314896953

3 Reasons Skateboarders Make Great Entrepreneurs
www.entrepreneur.com/article/235068

And how about our news?

#1. I’m speaking again at Dale Beaumont’s Business Blueprint – on the 26th of October. If you’re there, remember to come say “hi”. Also, if you haven’t yet seen any of Dale’s stuff he has a pretty cool free 1 day event called “The New Rules of Business”. You can find out more about it here: www.newrulesofbusiness.com.au

#2. I’m also speaking at the Digital Marketing Summit – in Sydney. This is shaping up to be a pretty awesome event and you can find out more about it here: www.digitalmarketingsummit.com.au

#3. A couple of my students from the Authority Content Coaching program have their first events coming up! Very exciting:
www.webmybroker.com/authority-broker-workshop
www.strategicplans.net.au/business-owners-event-business-planning-essentials

And a few more coming online over the next week. If you’re not following the www.AuthorityContent.com method you’re missing out!

#3. We’ve finished our newest micro documentary on Andrew Griffiths – have you seen it? It’s video “art work” – Adrian has outdone himself! Talk about expert positioning and market leadership! Watch this: www.youtube.com/watch?v=raM3KSp7um4

And if you’d like a video like that for you and your business check out:
www.melbournevideo.com.au

#4. We’re booking out the final few spots of 2015 (can you believe it!?) So, if you’re looking for SEO or web video work to be done this side of Xmas, you really need to book in now.

And with that, I better wrap up.

Cheers,

David Jenyns

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