Change your look for search engines
When building links, how much should you vary the anchor text?
First things first, it is important to bear in mind that no matter what you’re doing online, you should try to replicate, as much as possible, what happens in nature. That is to say, would it be natural, when linking to your home page, to have all the inbound links saying the same thing? Of course not!
Surely, if you think about it, if you had them all the same this would be a red flag to Google that you were trying to do something underhanded. So, here are some rules of thumb. About fifty percent of the links you build to your home page should be the actual URL. So for example, if we were building links to our website, Melbourne SEO Services, we would use www.melbourneseoservices.com.
About thirty percent of these links I would suggest you use the actual keyword phrase in the anchor text. This would be the words “Melbourne SEO Services”, the main key phrase we’re trying to rank for. Read More>>
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If you’ve been trying your hand at search engine optimization for some time, chances are you’ve come across the term “anchor text”. The fact of the matter is that anchor text is extremely simple. Having said that its importance should not be underestimated. Its value to the SEOer (is that a word?) or anyone that owns a website is mammoth.
