How To Find Profitable Keywords – Keyword Research Tips & Techniques is a post from: #1 Melbourne SEO Services Company

Finding profitable keywords is the key to the success of your SEO and internet marketing campaigns.  Successful search engine optimisation relies in identifying what your customers are typing in the search engines. In order to attract buyers and potential customers to your site you’ll need to find your most profitable keywords.

In my previous article I discussed the difference between browsing vs buying keywords. I will now give you practical tips and techniques on how to conduct keyword research to find your best keywords.

Keyword Research Tip #1

You need not start your keyword research from scratch. Here’s a dirty little trick that you can do to find good keywords – spy on your competition. Identify your top competition and visit their website. Look at the keywords they are using in their content, categories and meta tags. This not only gives you an idea of what keywords they are utilising in their SEO campaign, it also gives you a chance to see lapses in their optimisation, giving you an opportunity to fortify your own website optimisation.

Keyword Research Tip #2

In order to find the best keywords for your business you need to think like your customer. Put yourself in the shoes of your target market.  Understand what it is they want and how they can get it.

Aside from using specific search terms, buyers generally use the word “buy”. People who use “price” and “cost” are also deeper into the buying process. When they are looking for keywords with “cost” and “price” there is a big probability that they have already chosen the product that they want to buy but they want to be sure that they are getting the best deal online.

Keyword Research Tip #3

Now that you have an idea of what keywords you want to use, utilize free keyword research tools to find how many people are searching for those keywords. Choose keywords with high search volume but with low competition. This can be a little tricky but getting the right combination can mean massive traffic, an increase in sales and ultimately a successful internet business.

I would highly recommend using the Google Keyword Suggestion tool, for three reasons – because it’s free (you really can’t beat that for value for your money), it’s easy to use, and other keyword research tools use the Google Keyword tool. In the keyword research video above, Dave gives you a tutorial on using the free Google keyword tool.

Keyword Research Tip #4

Once you have your keyword list, trim it. This is an essential step in the keyword research process. Choose only the most relevant keywords that would attract customers to your website. When doing keyword research you don’t need to have thousands of keywords in your list. It is a waste of time because it would be impossible to use all of these keywords in your campaign. It’s nice to have a long list of keywords – it gives you a feeling that you have accomplished something but in reality you would only need 20-50 of those keywords (maybe a hundred if you have a big site).  With keyword research, quality beats quantity anytime.

To be able to effectively bring targeted traffic to your website, it is of utmost importance to find the most profitable keywords to use for your SEO and website promotion. It may take some time and effort to find keywords that your customers are searching for but this is what would make or break your SEO campaign. Target the right keywords and see your traffic and conversion soar.

For advanced keyword research tips and techniques check out our SEO workshop on MelbourneSEOservices.com.

A Simple Search Engine Optimisation Technique To Target The Right Keywords is a post from: #1 Melbourne SEO Services Company

Today, let’s talk about a simple search engine optimisation technique. I’ll be discussing how to target the right keywords for your SEO campaign. In his interview with Gideon Shalwick, Dave mentions “SEO is all about making sure that you are targeting the right keywords to come up in the organic search results”.  When you target the right keywords you target the right audience.

A successful SEO campaign starts with good keyword research. People fall into the trap of looking for keywords with the highest search volume thinking that it would bring hordes of traffic to their website. What these people do not realize is that keywords with high search volume also have very high competition.  More competition means investing more time and effort to beat all the other websites competing for the same keyword only to get visitors on your site who are not interested in buying your product at all.

But how would you know if the keywords you are targeting are the keywords your potential customers are typing in the search engines?

One good search engine optimisation technique to follow is to put yourself into the shoes of the searcher. Don’t think like an SEO expert, think like a customer. If you were a person looking to buy your product how would you Google it?

Keyword Research Tips – Browsing vs Buying Keywords

To bring targeted traffic to your website you need to choose keywords that people are using to find products and services similar to yours.  Studies have shown that 40% of searches are done via local based keywords.  To put it simply, people are adding locations to their search queries.  When people add a location to their search they are actually looking for a specific product in a specific location.

For example, if I were a small business owner in Melbourne looking for SEO services for my website what keywords would I use?

a. SEO

b. SEO services

c. SEO services Melbourne

Someone searching for “SEO” can just be looking for information about search engine optimisation. They are probably conducting a research for school or doing a presentation at work about SEO. A person searching for “seo services” is deeper into the search process. They are looking for more specific information.  Now, somebody searching for “seo services Melbourne” is looking for a specific product in a specific location. These people are more likely buyers than researchers.  (And if you answered “c” you are more likely to have a more successful SEO campaign than those who answered “a”).

For more keyword research tips watch this video of our recent search engine optimisation workshop to learn more about the keyword research process. In this video, Dave talks about browsing vs buying keywords and how it would bring targeted traffic to your site.

Dominating Your Primary Keyword The Right Way is a post from: #1 Melbourne SEO Services Company

Dominating your “ego’ or “primary keyword” is a huge task depending on what the keyword is that you are focusing your efforts towards, and of course, how competitive that keyword is. You see, another question that I get asked a lot is “How can I rank #1 for my main keyword in Google”. I never answer that question. Instead, I return fire with another question. “What relevant long tail keywords are you trying to rank well for?”.

Human nature says that we want to do the best that we possibly can in the shortest time frame possible, so when someone says to me that there are more long tail keywords in existence than primary keywords, I can understand this notion and how it applies to me and my business, however, to the newbie this is not all that clear and easy to put into perspective. The money is where the broad keywords are, IF you can rank well for that keyword, so naturally when we are trying to rank our website well for our chosen dominant keyword, it is always going to be a hard task unless we learn to take our time and dominate the long tail first.

Let me be as clear as possible about this, as this is an error that I see a lot of webmasters make every single day. In competitive niches where there are plenty of broad dominant keywords, you are always going to have a hard time ranking well unless you have won in the long tail first. Not only is relevancy in the search engines going to be a difficult obstacle, other competing webmasters are going to be able to see you a mile away, and will take preventative measures to protect their websites position in the search engine rankings.

Lets use an example to explain this methodology a bit further. Lets say that I am creating a website based on electric guitars. Ranking for the keyword “electric guitars” would be very tough considering how many people are already competing within that niche. In fact, at the moment, there are over two million people competing for that keyword in Google. This doesn’t mean that I don’t want to focus on that keyword, instead, I am going to narrow down a list of longer tail keywords. For instance, Fender Guitars is a subcategory in that main keyword. Lets look at it in Google. There are now 500,000 people competing for that keyword, and is still tough to compete, but winnable if we go further down the long tail. “Fender Telecaster” is a bit deeper into that niche, but with 700,000 people competing, it is going to be hard to compete. Again, lets go deeper. “American Nashville B-Bender Telecaster” has only 16,000 people competing.

So, lets put this into perspective for a moment, to avoid losing you on a tangent here. Google bases its search queries on relevancy. This includes things such as bounce rate, time spend on a domain, and so on and so forth. If you are creating a website that is focused on a broad niche, you need to be broad and focus on as many directly relevant keywords and phrases in order to dominate the number one position. This is unavoidable if you want to win a major keyword. With the above example, I demonstrated that broad keywords are extremely hard to win unless you start working on the longer tail keywords first. In the above example, I would focus first on the guitar brand names rather than the main keyword. If you win smaller keywords such as these first, you will find that over time, your website will become extremely relevant to your main keyword that you would like to dominate, and over time, your chances of becoming an authority site within your niche increases significantly.

So, there we have it. Although, within certain extremely high competition niches, this is not going to be that easy, however, this should serve as a decent guideline for you when planning out your next website concept, and as a solid reminder of the importance of researching your keywords before you start a new project. Remember, any niche is winnable, but rarely winnable by focusing on only your ego keyword.