Google Instant - Search Results pages in a snap.
With the launch of Google Instant, it’s fun to ponder how this might affect SEO – particularly the long tail of search. Of course it’s still too early to tell definitively, but we can make some educated guesses.
Upon first impressions, the way Google Instant search works, it seems likely that the long tail search will be affected – here’s why. As you type in your query, Google Instant immediately serves up results which it thinks are the most relevant even before you have finished typing.
As SEOers, over time we have come to realize the benefit of targeting long tail keyword searches. But, if Google Instant search is serving up results as people are typing in their query, the question is, “Will they get what they’re looking for more quickly?” Website surfers (you and me) are trained to click on blue underlined links, so if we’re given the opportunity to click these before we finish typing our query, would we click it?
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