Google Instant - Search Results pages in a snap.
With the launch of Google Instant, it’s fun to ponder how this might affect SEO – particularly the long tail of search. Of course it’s still too early to tell definitively, but we can make some educated guesses.
Upon first impressions, the way Google Instant search works, it seems likely that the long tail search will be affected – here’s why. As you type in your query, Google Instant immediately serves up results which it thinks are the most relevant even before you have finished typing.
As SEOers, over time we have come to realize the benefit of targeting long tail keyword searches. But, if Google Instant search is serving up results as people are typing in their query, the question is, “Will they get what they’re looking for more quickly?” Website surfers (you and me) are trained to click on blue underlined links, so if we’re given the opportunity to click these before we finish typing our query, would we click it?
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It needn't be a personal search.
Have you ever wondered if Google personalized search really affects the search engine results page? That is to say, if one person is logged into their account, are they going to see a dramatically different results page to someone who is not logged into their own account?
From the testing we’ve done at Melbourne SEO Services we haven’t found this to be the case. At this point in time, any differences appear to be minimal. The one exception being if it’s your own website, or another page that you visit regularly. With these pages, often they are pushed to the top of the SERPs.
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It was back in late 2009 when we first received word of the new indexing system by Google, aptly named “Google Caffeine”, which had massive promises of being faster, and much more responsive. Apart from the obvious benefits, it was never really made all that clear as to exactly how this new indexing system would benefit the webmaster.
Upon closer inspection, this update offers a little more than a few polishes and code tweaks. It is a complete revamp of the search engine that we both love and hate, that will both benefit the webmaster, and make their job that little bit more difficult. Ready to learn more? Read on… Read More>>
In Google’s ever long quest for domination, Google Social Search has been unleashed. Now, I sense some confusion in a lot of people when it comes to what this means for them. In part, this is going to turn the relevant search engine results upside down. Will SEO still be relevant? Will social media marketing take over from SEO? Who knows, either way, I shall explain exactly what this means in brief format.
Up until now, when a user has searched Google for a keyword or phrase, Google has returned results that are relevant to a user, based on website popularity, relevance, and so on and so forth. What Google Social Search does is quite cool, but is going to take some mapping out by the SEO guys in order to get one in front. Let’s put an example to you… Read More>>
