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video services in Melbourne

Video remains the low hanging fruit in online marketing.

It’s becoming more and more clear the importance of positioning yourself (and your business) as the market leader – the online landscape is just too crowded.

This increased competition has pushed up the cost of all forms of online advertising – SEO, Google Adwords, Facebook etc. Accordingly, the importance of increasing your conversion rate and authority positioning should be a prime focus.

And do you know what is the best way to do this?

With all of our testing, we’re still finding video is still the low hanging fruit with many thinking “it’s too hard” or “I don’t want to put myself out there”. This creates a big opportunity. Videos that position you as the authority and bonds your clients and prospects to you are paying big rewards.

Here’s an example of what I mean:

www.trackinglinks.wistia.com/medias/ie4jbpcr0j

This is a video Adrian (www.MelbourneVideo.com.au) recently did for a real estate agent in Mount Martha. Can you imagine the type of trust this builds?

This video converts prospects into clients and clients into raving fans. It becomes the cornerstone of your marketing and changes your game! Here’s some more proof, check out Camille’s results (she’s a dating coach):
www.youtube.com/watch?v=m4Cp_x2E0rs

Trust me, if you’re not thinking video… you’re missing out.

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I like this time of year (the end of financial year, in Australia) since it’s like being given your final scorecard for the year. So, how’d you do?

Did you reach your goals? What’d you learn? And how will all your learnings impact on the next financial year.

It’s important to think about these things since time moves quickly. There is no dress rehearsal and the show has already started!

The fact is, You need to be a good planner or you’ll simply fall into someone else’s plan. It got me thinking… would you be interested in the two of us sitting down and planning out the next year for you and your business? Just shoot an email back and we can point you in the right direction to book in.

I know I can help you :)

But I digress, back to our regular programming. Here are the top internet marketing news I have gathered from around the web:

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It has just been over a week since I came back. The Philippines was a blast and theSEOmethod3 was perhaps my best SEO training workshop yet. The feedback was nothing short of amazing and I couldn’t help but blush when watching some of the video testimonials.

Anyway, for those who missed it, stay tuned we should have the recording available for download very early Jan 2013.

But I digress, this post is about the Small Business Internet Marketing Weekly – where we summarise news and helpful links for small/medium sized business owners.

Here’s what I spotted this week:
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Google Panda update data refresh is rolling out {with the SEOmethod3 you’re safe}
www.webpronews.com/google-panda-update-one-reportedly-happened-on-monday-2012-11 Read More>>

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Welcome to another post of the Small Business Internet Marketing Weekly – where we summarise online marketing news and helpful links for small/medium sized business owners.

So, what’s news? Here’s what I spotted this week:

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Do Adwords customers get special treatment in organic search results {Matt Cutts}
www.youtube.com/watch?v=7aV5DmL_eog

Google’s most advanced voice search {the future of mobile search}
www.googleblog.blogspot.com/2012/10/googles-most-advanced-voice-search-has.html Read More>>

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If you’re in business, you’ve got to keep pushing or you’ll be left behind. I know there’s lots to do and that’s why I see it as my job to keep you up to date with all the best bits in web news.

I figure, if I consistently deliver for you (sharing what I know, giving you my best ideas and pointing you in the right direction) there will come a time when you think…

“Hey, I think Dave can help me on this” – whether it’s for you personally or someone you know – I’ll be there, front of mind, and you’ll say “I’m going to give Dave a call.”

Or at least, that’s what I imagine will happen ;)

So, to keep you up to date with search marketing news, here’s what I spotted this week:
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Apple adds to Siri search {spotting this trend early}
searchengineland.com/apple-siri-to-add-sports-restaurants-reservations-movies-app-search-124329

Using video to recover from a Google algo update {we’re doing this in a big way}
www.webpronews.com/using-video-to-recover-from-a-google-algorithm-update-2012-06 Read More>>

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Here’s the Small Business Internet Marketing Weekly with a summary of news and helpful links for small/medium sized business owners. And WOW what a big week it has been! You’ll discover in this week’s SEO news that SEO is definitely not for the faint hearted – this week we’ve seen a massive shake up with Google’s latest Panda update.

There’s plenty of talk around the traps about how SEO as we know it is dead – but you always expect that ;) SEO is long from being dead and it’s really just a matter of responding to the changes.

We’ve found those following our methods have been safe since we’re following the rule “build a variety of links, from a variety of different sources, with variety of different anchor texts, pointing to a variety of pages on your site”. If you’ve been following the method… you’re safe.

I’m actually working on a new report (as we speak) about solid SEO campaign. Stay tuned for that since I’ll be looking for some proofreaders who want a preview copy :)

Anyway, I digress, here’s the news from this week:  Read More>>

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Here we are with a slightly belated Small Business Internet Marketing Weekly – our summary of news and helpful links for small/medium sized business owners.

And what an interesting week it has been – did you hear Google targeted a whole bunch of blog networks over the weekend? Here’s my take:
http://audioboo.fm/boos/712356-blog-networks-targeted

I’m curious, what do you think? Is this the end of blog networks?

And in other news this week:

Google’s plan to compete with Siri – it’s the future of the web
http://techcrunch.com/2012/03/02/2011-was-the-year-of-social-for-google-2012-is-the-year-of-assistant/  Read More>>

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Okay, so it’s been a long time coming but it’s worth the wait ;) Here’s this year’s first issue of the Small Business Internet Marketing Weekly, our summary of news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Here’s what we’ve spotted this week:

1. What I learned from reviewing 45+ websites – excellent must read
http://conversionxl.com/what-i-learned-from-reviewing-websites/

2. Google+ SEO guides you should read – I’m on G+, you should be too
http://searchengineland.com/two-google-seo-guides-you-should-read-111703

Read More>>

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Welcome to this week’s issue of SBIM Weekly, the email that summarizes news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

So, with the holidays just about here, how’s business?

If you’re in retail you should be peaking and if you’re in a service based business you’re probably wrapping up loose ends.

Either way, you need to be thinking about your 2012 web strategy. The web isn’t going anywhere and you need a plan to dominate it.  Read More>>

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Here we go with another edition of the SBIM Weekly, the email that summaries news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what’s important to you and your business.

Check it out, this is the news for this week:

1. YouTube passes 20 billion views in one month – a massive audience
http://searchengineland.com/youtube-passes-20-billion-video-views-in-one-month-102614

2. Facebook 2nd only to YouTube in video views – another channel to get your content out
http://news.tubefilter.tv/2011/11/28/facebook-youtube-online-video-viewers/  Read More>>

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