Who’s viewing your online video? Tailor content to the viewer!
You wouldn’t read “Silence of the Lambs” to your 5-year old child who is trying to sleep, would you? Well we need to apply the same thinking to the creation of an online video script.
You don’t need to go very far to see how important script writing is to video … a short hop over to your DVD collection should just about do it! With your online videos your script is your story and before you write it there are some key questions to ask yourself, so that you get it right.
What’s The Objective?
The objective of a bedtime story is for your child to fall asleep; therefore the content is relaxing and sleep-inducing.
For maximum impact, the story you are telling via your online video script needs to start with the objective and the question – what are you trying to achieve? That will help to dictate the content. Read More>>
Your customers have questions. They demand answers!
One genre of online video that is a great way to see if your customers can “handle the truth” is FAQ videos and they are becoming more prevalent around the net. Looking into this type of video could be a great place for you to start, if you are putting together a web video marketing strategy.
FAQ videos are presentations of frequent questions that your web visitors ask, or should be asking. Depending on the level of sophistication and detail involved in understanding your product or service, this may be 10-20 questions; sometimes more, sometimes less; but they are essential to understanding what you’re offering. Read More>>
You know that you need to start incorporating internet video marketing in your business but what do you actually put in the videos? What should they be about? Are you making the right types of video?
It depends partly on whether they are going on YouTube, on your web site or on Facebook, but following we give you a couple of ideas for video types that should go down a storm with your customers and make you a big hit in their eyes.
FAQ Videos
FAQ pages have been a feature of most smart web sites for a long time as they show that you are customer-focused and want your visitors to have all the information they need. Read More>>
Video testimonials are a great way to build trust with users who land on your website. Any visitor is a potential client, but you have to show them that you are trustworthy. A video of someone detailing their positive experience with your business shows that they liked your service enough to share that experience with others for the benefit of helping you out. A picture is worth a thousand words, and while one video testimonial may not be worth a thousand written ones, a web site with several or more good video testimonials may well be.
A great way to get client or customer testimonials is to tell them early on that getting testimonials is a large part of how you grow your business and gain new clients. When you first begin to do business with someone new, you can let them know that you work mostly on referrals and testimonials. Then ask them if they would mind if you recorded a short video of their experience once you have completed your job to their full satisfaction.
Technology changes fast—very fast. The Internet is accessible on an ever-broadening range of devices beyond computers. Information needs to make it to users without getting lost in the shuffle and search process. Whatever message it is that you are trying to get out to others on the Internet needs to have enough appeal to grab the attention of your intended audience amidst the vast sea of information on the internet. Web videos are an excellent way to do that.
Face it: Users are lazy. When given the choice of watching a video that explains something or reading a page or more of text that explains the same thing, most users will choose the video. That is why video works so well.
Video can cover much more ground. You can quickly demonstrate how to draw a cartoon dragon in video, but imagine trying to give a written explanation of the same process. Accompanying pictures may help, but if you really want to show someone how to draw a dragon, a video is the ideal choice. You can show them systematically what to do while explaining each step aloud. Read More>>
Sidenote: This is a picture of Wayne’s World, don’t be alarmed
As outlined only a few moments ago, brands and businesses that embrace and engage with video marketing for SEO are sitting on an absolute goldmine. Video sites such as YouTube and Daily Motion have levelled the playing field for the small or medium sized marketer. You can now produce and distribute your videos to previously unimaginable levels with little cost and unprecedented distribution channels.
But please don’t adopt the Wayne’s World approach to marketing! Contrary to the pipe dream professed by many, if you simply create a video, they (your audience or potential clients) will not come.
First things first, like anything in life, if your video is no good then you’re at a loss before you even start to market it. Put yourself in your potential clients’ or audience’s shoes for a second and answer the following question… Read More>>
