A Keyword Research Tool We Use – Our Market Samurai Review is a post from: #1 Melbourne SEO Services Company

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We use Market Samurai to research for keywords. Read the article to find out why.

You can’t succeed in internet marketing unless you get traffic to your website. Highly targeted traffic which converts is the most important thing. It is expensive to pay for traffic, so the best way is to get free traffic to your website from the search engines. Choosing the wrong keywords, those with not enough search volume, or those that are too highly competitive, can result in a lot of wasted time and effort.

An effective tool which can greatly help in targeting the right keywords is Market Samurai, which we have been using to good effect at Melbourne SEO Services. This is a tool which automates keyword research and thus allows you to spend your time more profitably than devoting hours to painstaking manual research. Market Samuari outlines for you what markets are worth targeting, which keywords to focus on, which markets have too high and which markets have too low competition and what your chances are of achieving front page ranking for a keyword. 

Keyword research in Market Samurai.

You need to select keywords that have acceptable levels of competition which you can realistically rank for, and Market Samurai allows you to discover these. You should only invest your time in keywords that have sufficient traffic, if not, your time and effort is wasted. You also need to understand the profitability of a keyword and target only those keywords, ignoring those which have little commercial value. Again, this tool enables you to find those profitable keywords.

Market Samurai provides the daily volume and recent trend data for the keywords in your niche, taking the data from Google itself. This will show you how much your demand your market has, or if it’s an emerging niche, which is vital information if you are to get ahead of your competition.

The tool also allows you to see cost per click values, which tells you how much you would have to pay for traffic in Google’s pay per click platform, as well as the value of your traffic if you were to occupy the first position for that keyword. This enables you to find those keywords of sufficient commercial value to warrant your time and attention. If the advertisers are spending more money to advertise, there are obviously profits to be had.

Market Samuari provides real time data, since the numbers always reflect the latest figures from the data sources it pulls form. The tool itself has a clean layout and is easy to learn. You are also able to set customized filters to return results that match you selected criteria.

To help select the keywords we need to be targeting, Market Samurai has been an enormous help to us at Melbourne SEO Services. Why not avail yourself of this help also, by following the link below?

Ps. If you’d like to read another Market Samurai review – Click here.

Stage 1: Planning Your SEO Campaign is a post from: #1 Melbourne SEO Services Company

Keyword And Market Analysis

First things first, you’ve got to plan your SEO campaign. It all starts with getting to know the landscape of your market. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at this point, the more the merrier.

Start with a common word or phrase that is appropriate to your business. Your starting point doesn’t need to be clever or creative, just relevant to your business niche. For example, a good starting point, if you were a dentist, might be ‘dentist’. Search this keyword using one of the following keyword research tools:

- Free Google Keyword Tool

- Wordtracker

- Market Samurai

These tools are designed to help you expand your keyword list by offering a number of derivatives or suggestions related to that keyword. They will also tell you how often those

keywords have been searched and how competitive they are. Document all those keywords you think are appropriate and run any additional searches on any newly discovered phrases.

Now with a big list of keywords, you need to identify the top ten to twenty keywords to start targeting for your SEO campaign. You should identify those keywords that represent the best opportunities for your niche. You want keywords that are ‘buying phrases’ with a good balance between low competition whilst also being highly searched.

*Buying phrases (as opposed to browsing phrases) are more specific searches that indicate the customer is ready to purchase. For example, a user searching ‘Sony Handycam HDR-SR11’, as opposed to just ‘Sony’, is much further down the buying funnel. They know what they want and their choice of keyword search will reflect this. You want buyers… not browsers.

Watch the video below to find out more about planning an SEO campaign: