If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it.
Most businesses don’t understand that you can actually rank for any keyword that you like, if you build enough back-links and prove to Google you deserve it; taking time to identify what it’s worth going after and then taking the steps to get there is basic to your online business.
Here are 3 of the main errors that online businesses make when it comes to this important part of your marketing strategy. Read More>>
Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after. Read More>>
I’m sure you’ve heard the old saying – “It’s the quality that matters, not the quantity.” Well who says that those things have to be mutually exclusive?
When you’re building your website and hoping to rank for a particular keyword, be sure you’re not too focused on just the one word. There are almost always going to be other keywords and phrases you can use for your search engine optimisation that you rank with in addition to your main keyword.
Since I started with an old saying, let’s use another – “Throw it all out there and we’ll see what sticks.” This is one of the tactics we sometimes use here at Melbourne SEO Services. We’ll do on-page optimisation for your website, and then see which of the keywords and phrases stand out from the others. By doing this, we can often find other ways of ranking – which means other ways of making money for you.
Here’s another – “Give even an onion graciously.” Okay, I don’t know what that one means, so let’s move on.
It definitely won’t hurt you to take a look at your website and see if there are other keywords or phrases that can help you rank. For more information on this and other SEO assistance, check out the DVD from our latest workshop.
Finding profitable keywords is the key to the success of your SEO and internet marketing campaigns. Successful search engine optimisation relies in identifying what your customers are typing in the search engines. In order to attract buyers and potential customers to your site you’ll need to find your most profitable keywords.
In my previous article I discussed the difference between browsing vs buying keywords. I will now give you practical tips and techniques on how to conduct keyword research to find your best keywords. Read More>>
There’s a counter-intuitive knack to getting keyword focus right on your website. We all love our keywords, and we love rushing through choosing the best for the right concept. The truth at the end of the day is that although some see keyword research as being something that you can simply rush through, it is hands down one of the most important aspects of the development of any website concept, thus taking your time doing keyword research is absolutely of the most importance when creating a new website concept. Read More>>
How to Get Your Keyword Focus Right
