keyword research Archives - Melbourne SEO Services Tue, 17 Nov 2020 14:58:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.melbourneseoservices.com/wp-content/uploads/2017/09/cropped-melbseo-cog-site-identity-32x32.png keyword research Archives - Melbourne SEO Services 32 32 How To Find The Best Keywords And Use Them https://www.melbourneseoservices.com/how-to-find-the-best-keywords/ Mon, 24 Nov 2014 10:25:39 +0000 https://www.melbourneseoservices.com/?p=14840 An important part of search engine optimisation is how to find the best keywords. To do this, we need to consider who our target market is. Imagine your blog right now and think about what is your target market actually looking for? We need to get into their head and think about what conversations are going […]

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]]> Branded Keywords Traffic – A Quick Overview https://www.melbourneseoservices.com/branded-keywords-traffic/ Fri, 21 Feb 2014 09:27:55 +0000 https://www.melbourneseoservices.com/?p=13638 Did you enjoy this video? Want additional insights on branded keywords traffic and marketing? Click here for additional info. Video Transcript: Another great segment that you can pull apart here is looking at your brand traffic, versus your non-brand traffic. Now those of your using Steve O and Dave for your SEO, you’ll know that […]

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]]> Understanding Search Queries – Top Keyword Ranking Competition Today https://www.melbourneseoservices.com/keyword-ranking/ Fri, 21 Feb 2014 20:07:38 +0000 https://www.melbourneseoservices.com/?p=13628 Did you enjoy this video? Want additional insights on reading search queries in relation to business site promotion? Go to this website for more information. Video transcript: So which keywords do my visitors use? Now many of you here are doing a lot of SEO, so where do you find this information? Traffic sources, sources, search, organic. […]

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]]> Branded Keywords & Their Perceived Authority https://www.melbourneseoservices.com/branded-keywords/ Mon, 06 Jan 2014 07:02:07 +0000 https://www.melbourneseoservices.com/?p=13474 Keywords are right smack in the center of online marketing campaigns. For specific content to appear in the search results, it’s imperative one includes a specific set of search engine-friendly keywords within the body. That said, it’s necessary to understand what types of keywords target audiences typically use in their power searches and how Google […]

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]]> What’s Up With Using Keywords In Domain Names? https://www.melbourneseoservices.com/keywords-in-domain-names/ Sun, 14 Jul 2013 20:41:37 +0000 https://www.melbourneseoservices.com/?p=12002 Of course you want to go for a catchy and memorable domain name, I even bet you sat long & hard working out a long list of potentials to narrow down. But as you compile your possibilities, keep in mind it’s not enough to only have a cool-sounding name for your site, it helps to […]

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]]> Choosing Keywords: Why You Need To Do It Right https://www.melbourneseoservices.com/choosing-keywords/ Wed, 24 Apr 2013 20:55:50 +0000 https://www.melbourneseoservices.com/?p=10815 As a business owner, you may already know that SEO encompasses a lot of different factors such as user experience, back-linking and site usability. But one of the biggest (and baddest!) stars of the show is keyword optimisation. So, if you’re going to bother to optimise your website, it’s vital you know the right way […]

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]]> How To Do Keyword Optimization For Your Pages Part 2 https://www.melbourneseoservices.com/keyword-optimization-3/ Wed, 06 Jun 2012 23:11:24 +0000 https://www.melbourneseoservices.com/?p=7628 In our previous post, we talked about using keywords in the title tag. Below you will know the other places in your website where you should do keyword optimization. Use the keyword in the Description Tag The Description Tag is usually used as the descriptive text that appears below the headline in the Google search […]

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]]> How To Do Keyword Optimization For Your Pages Part 1 https://www.melbourneseoservices.com/keyword-optimization-2/ https://www.melbourneseoservices.com/keyword-optimization-2/#comments Sun, 03 Jun 2012 20:49:01 +0000 https://www.melbourneseoservices.com/?p=7504 Many people have the mistaken belief that Google ranks websites. That is not true – Google ranks each individual page separately. So what we prescribe here should be applied to every single page on your website, individually. Select one keyword phrase for every webpage that you optimize and make it the primary focus. If you […]

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]]> https://www.melbourneseoservices.com/keyword-optimization-2/feed/ 2 How To Do Keyword Research https://www.melbourneseoservices.com/how-to-do-keyword-research/ Mon, 30 Apr 2012 13:55:15 +0000 https://www.melbourneseoservices.com/?p=7365 First things first, you’ve got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at […]

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]]> Top 3 Mistakes Businesses Make With Keyword Targeting https://www.melbourneseoservices.com/keyword-targeting/ https://www.melbourneseoservices.com/keyword-targeting/#comments Thu, 24 Nov 2011 09:55:57 +0000 https://www.melbourneseoservices.com/?p=5852 If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it. Most businesses don’t understand that you can actually rank for any keyword that you like, if you build enough back-links and prove to Google you deserve it; […]

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