Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.
There’s no need to overly complicate matters.
Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field. Read More>>
If you’re not constantly building backlinks to your website, then you’re not focusing your off-page SEO in the right area.
Backlinks should be occupying the majority of your SEO time and a great way to build them is by getting articles written and submitted to article directories. Below we look at how you can do that effectively.
Article Directory Submission
There are specific sites that are set up to publish your articles and allow you to include a backlink to your site. Read More>>
Read below to find out why we use Pingback Optimizer to boost our link building efforts.
Pingback Optimizer is a WordPress plugin that automates part of your link building efforts. The part that is automated is a method called pingbacks or trackbacks. Pingback is a method for web authors to request notification when somebody links to one of their documents. Typically, web publishing software will automatically inform the relevant parties on behalf of the user, allowing for the possibility of automatically creating links to referring documents.
Essentially what Pingback Optimizer does is it collects the URLs for all your trackbacks and pingbacks you get for your blogs and creates an RSS feed for them. It will submit that feed to the major RSS directories. This has a two-fold effect – it will help your links get indexed and give them a little link juice which will trickle its way to your site. Read More>>
Linkvana is on our list of tools in the SEO Method 2.0. Read below to find out why it’s part of our link building strategy.
Anyone who owns a website wants to get as many quality links to their site as possible. We have discovered a link building site here at Melbourne SEO Services which will do just that. It is called Linkvana and this service can help you garner many quality, one-way inbound links. Read More>>
Find out why we recommend directory submissions through Directory Maximizer in the SEO Method.
Before we look into Directory Maximizer, it’s important to first recall the concept of directories and their role in link building. Web directories are websites that let you post links that point back to your site. It is simpler to submit to directories than to blog networks and article directories – you just need your URL, a title and a short blurb about your site. If your sites are to be ranked for competitive terms, this won’t get you ranked, but it will help you lay the foundations for your later link building campaigns. Read More>>
Read on to find out why we’re extremely glad we’re using Article Marketing Automation as part of our SEO method.
Do you want to get more links to your site, increase your link diversity and add content to some of your broader sites? You can do all of these things by joining Article Marketing Automation, a blog network that allows users to publish content on each other’s blogs. It is a user created blog network. Every site that is in the network is a WordPress site that takes on content created by users. This means there is a very large spread of hosts, IP addresses and WhoIs information.
This network of blogs is supplied by its members of internet marketers. All the members can then submit their articles and these are posted on niche related blogs within the system. Imagine a link to your gardening site appearing over a couple of months on thirty gardening related blogs that have no connection whatever. They all have different IP addresses, different registered domain owners and different content. These links carry a lot of Google love because they appear so natural. Read More>>
There is a perception out there that you need to update your homepage everyday to maintain rankings. Here at Melbourne SEO Services we don’t think that’s true. Read on to find out why.
One of the many sites we maintain is www.meta-formula.com which is an authority website on the Metastock niche, a sub niche of the stock market niche. Because we’ve been busy concentrating on other businesses, we haven’t updated this site for five or six years! At the very most, all we’ve done is some basic link building and perhaps added a few additional pages. That said, the homepage has remained unchanged all that time and yet its ranking position has stayed solid at position number 2, second only to the makers of the software.
So why do people think you need to update your homepage? I think it has developed out of the rise of popularity of blog websites, specifically WordPress blogs – so many of them rank incredibly well. As a result many SEOers have jumped to conclusions and believed that the reason for their good rankings is that the content is regularly updated. Unfortunately, SEO doesn’t happen in a vacuum and there’s a whole host of other factors at play here.
Come on, I'll scratch your back if you scratch mine.
In order to get your website ranked, it may have crossed you mind that reciprocal linking is the way to go. If you haven’t heard of the term, put simply, reciprocal linking is the old you link to me and then I’ll link to you strategy.
Even though I do believe that the algorithm is picking up reciprocal links and discounting them, that’s not to say they’re bad. Some links are always better than none!
There are two types of reciprocal links. The first type of reciprocal link is those for directories. You might even have seen these before? Have you got an email saying, “We’ve listed you in our directory, here’s the link to your listing and in order to keep your listing active, please link back to us.”
There is a perception out there that linking out to high authority sites is a good website optimization strategy and will help your website perform better in the search engine rankings. Perhaps you’ve seen it where a website, down in the footer, will link to higher authority websites such as CNN or google.com. The SEOer or webmaster does this because they think it somehow increases their ranking.
Here at Melbourne SEO Services, we believe people are over exaggerating its effects. That is to say, in our testing, we haven’t seen it significantly affect rankings.
I think this myth may have arisen out of something Matt Cutts, from Google, talked about. He was asked the question, should you encourage people to post on your blog since you’ll potentially send links to other websites? Read More>>
It’s important when building links back to your website to do it in a consistent manner. Let’s say you’re building a whole lot of links back to your website and you’re using the URL as the anchor text for those links. It’s important you are consistent and always use the www version. Although you can link back to your website without them, and it’ll still work, it’s not a good idea for SEO reasons.
For example, you may want to link to melbourneseoservices.com and you could do this with either URL http://melbourneseoservices.com or http://www.melbourneseoservices.com. Clicking either of these will take you to our homepage. That said, I would choose the www version as the best link building approach and here’s why, search engines see both pages as two separate versions. In fact, I have seen different pages ranks between the www and the non-www versions on some websites!
As an extra precaution, chat to your webmaster about this, but you can drop something in your htaccess file that will do a 301 redirect from all non www URLs through to the www version. That way, if any links do sneak through, you’re going to get that SEO benefit funneled through to the correct page.
Anyway, this is just some food for thought. To find out more tips about website link building follow us on twitter, become our Facebook friend, and subscribe to our RSS feed!
