At Melbourne SEO Services, we don’t believe in hard and fast rules when it comes to SEO. Truth is, we’ll never know the exact Algorithm that powers the search engines. For this reason we set out to create a method that replicates what happens to popular sites naturally. In essence, Google aims to find the most relevant websites based on popularity (especially with the new Google Caffeine upgrade recently!).

So how do we do it? Well, over the course of the past 7 years we have developed a method we like to call The SEO Method. This is the very method that we use for our own sites, and our clients, and it has proven time and time again to be effective in not only ranking, but dominating in Google.

So what’s the secret? At its center, you’ll find gradual link building key…

Perhaps the easiest way to understand our thinking is to get into character… let’s imagine you were Google for a moment. What would happen if you had to choose between two sites to rank number one for a particular keyword? Imagine that you have one website that has twenty thousand backlinks that have been earned over the course of 1 month. The second site was one that was three years old, had twenty thousand backlinks, all from a variety of sources and built gradually over time. Which website would you consider to be less likely trying to ‘game’ the system?

By employing a gradual link building strategy, you are simply emulating nature rather than building thousands of backlinks all at once for the sake of a quick gain in the search engines. Furthermore, in creating a strong backlink structure, you will need to create one that is diverse, and contains a variety of links from different sources. That’s the secret to link buliding and it’s the difference between a flash in the pan, and evergreen businesses.

Link Building

Arguably the most important stage in any SEO campaign, website link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources.

*Please note: Website link building needs to appear ‘natural’. That is to say, it wouldn’t look natural to go from zero links to ten thousand overnight. Similarly, it wouldn’t look natural if all the links pointing to your website came from one place or if they said the same thing. In short, you want a good range of one-way links sent to different sections of your website that gradually build over time.

If you’re building links yourself, the easiest way to do this is by publishing good quality articles and then syndicating these on other websites. To find out more about this method, search ‘article marketing’ on Google.

Some of the more advanced methods of link building we use include:

- Press releases
- Directory submissions
- Blog and forum marketing
- Web 2.0 promotions
- Video marketing
- Building additional websites

There are many more ways to build links, but we have found those listed above to be the best return on investment.

Watch the video below to find out more about website link building:

• Are You Creating Blog Commenting Spam?
• The Simple Way To Increase Your Conversion Rate
• A Simple Search Engine Optimisation Technique To Target The Right Keywords
• Will Social Media Trends Kill SEO?
• Our Gradual Link Building Strategy