4 Best Approaches To Natural Link Building For Your Website is a post from: #1 Melbourne SEO Services Company

Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.

There’s no need to overly complicate matters.

Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field.

Why The Natural Approach?

We stress that natural link building is the way to go, because the search engines like websites that replicate nature – they are set up to reward organic growth rather than forced, manufactured growth; and they can clamp down heavily on any websites they deem to step out of line – as many have found, during the Google “Panda updates”, which we mentioned recently.

Fitting In To The Google Model

Google lives and dies by providing the best, most relevant search results. If it can’t do this, then people become unhappy with their search results, they move elsewhere and that means they no longer control all those pairs of eyes and therefore cannot command the same advertising revenue (which makes up 90% of their business.)

The whole Google model is built on accuracy of search results, so it’s no surprise that they protect their “turf” by penalising sites that are deemed to be “gaming” the system.

In light of this, maybe you would like to reconsider your policy of outsourcing your link-building to a contractor, who you’ve asked to create as many links as possible for your site.

So How To Take The Natural Approach?

You may want to consider incorporating the following into your link building campaign, so that your links appear to be more naturally generated:

1. A variety of Sources – get back-links from many different sources; there are directory links, reciprocal links, article directory links, guest blogging links and so on. Use every link-building resource available to you.
2. Links to All Pages Of Your Site – make sure that the links that are set up to point to all pages of your site, not just the Home Page. It’s not natural that everyone would link to the Home Page so link to blog articles, product pages, information pages and so on. These are often called “deep links”.
3. Vary the Anchor Text – the “anchor text” is the wording used for the actual link (in blue usually) that people click on to be taken to your website. This may be a simple URL or may include some of your keywords – keep it varied, as it tells the search engine that your site is relevant for a variety of keywords, not just one phrase.
4. Add Links Over Time – it’s not natural to have all your links in place overnight. Adding them gradually will appear to be more organic and is more likely to be rewarded by high rankings down the track. This means that you should have an ongoing SEO link building campaign that looks at the long-term rather than just instant results.

Just following the four approaches above should see your small business ranking well for your keywords because MOST businesses are not doing this. Depending on the level of competition in your sector you can see your website rise quickly to the top.

Apart from advice on natural link building there are plenty more small online business tips for SEO in the Competition Crusher Workshop at www.crusherworkshop.com. You can watch it all for FREE by clicking on the link!

Natural link building is vital to follow the Google model.

How To Use Article Directories For SEO is a post from: #1 Melbourne SEO Services Company

If you’re not constantly building backlinks to your website, then you’re not focusing your off-page SEO in the right area.

Backlinks should be occupying the majority of your SEO time and a great way to build them is by getting articles written and submitted to article directories. Below we look at how you can do that effectively.

Article Directory Submission

There are specific sites that are set up to publish your articles and allow you to include a backlink to your site.

A couple of the larger article directories are EzineArticles and Go Articles and both have submission guidelines listed clearly on their sites for writers to follow when uploading their content.

The basic premise is that they exchange your content for a backlink in a win-win relationship.

A good strategy is to choose a few different submission sites and submit at least one article per week, because SEO works best when it is an ongoing effort of organic growth; this tends to be more effective than infrequent bursts of content.

If you don’t have someone in-house who can do this then outsource it; there are plenty of writers like available on contractor sites oDesk and Elance where you can get SEO articles written at affordable rates..

Link To What?

When you insert links into your posts try to mix where you link to: use both the home page and “deep links” to other pages of your website. This demonstrates to the search engines that your site has depth to its relevance – not only the main page.

Do Google Updates Affect The Value of Article Submission?

Some people have argued that the recent Google “Panda updates” have shaken up search engine rankings so much that it’s no longer clear what the value of article writing is.

We disagree. A backlink is a backlink and Google would be silly to abandon the value of backlinks any time soon; it is simply the best way to judge the authority levels of a site at present.

What it has done is penalise some of the actual publishing sites like EzineArticles; but if you are still getting your backlink then how does that really affect you, if your main concern is getting your website to Number 1, not the publisher’s site?

Google always wants to remain one step ahead and provide the most relevant results for search terms; they do want to weed out some of the “junk” on the web and reward sites that provide quality, authority and credibility. Until something changes dramatically, building backlinks is still the best way for you to go about this.

I guess you shouldn’t be surprised that we’re passing on SEO advice! But we do a lot more than that and tackle many aspects of setting up an online business in the Competition Crusher Workshop at www.crusherworkshop.com. Why not head on over there and take a look – it’s completely FREE to watch!

Article submission is still effective even with the Panda update.

One More Source Of Backlinks – Our Pingback Optimizer Review. is a post from: #1 Melbourne SEO Services Company

Looking to buy (or already own) Pingback Optimizer? Click here to grab these free bonuses.

Read below to find out why we use Pingback Optimizer to boost our link building efforts. 

Pingback Optimizer is a WordPress plugin that automates part of your link building efforts. The part that is automated is a method called pingbacks or trackbacks. Pingback is a method for web authors to request notification when somebody links to one of their documents. Typically, web publishing software will automatically inform the relevant parties on behalf of the user, allowing for the possibility of automatically creating links to referring documents.

Essentially what Pingback Optimizer does is it collects the URLs for all your trackbacks and pingbacks you get for your blogs and creates an RSS feed for them. It will submit that feed to the major RSS directories. This has a two-fold effect – it will help your links get indexed and give them a little link juice which will trickle its way to your site. 

Pingback Optimizer is very easy to install. If you have any experience installing WordPress plugins, this is no different. It is as simple as uploading it to your site and entering some basic information. There is even a video tutorial on the thank you page of Pingback Optimizer to help you through the process.

The purpose of Pingback Optimizer is to get your articles indexed so that your backlinks count. You will experience an increase in the search engine results placements almost as soon as you start using it. You get excellent support and all your questions will be answered fully by the developer.

Pingback Optimizer's sample submission report.

Using Pingback Optimizer as a link building strategy is an ideal way to track your pingbacks, make sure they get indexed so the links count and boost the pingbacks themselves. Pingback Optimizer will increase the indexing rate of your backlinks, make your pingbacks more powerful, will auto-submit the pingback feed to the RSS directories and is a completely hands off system, once it is set up.

With Pingback Optimizer you save precious time that you would normally spend building links and cuts costs on outsourcing because the plugin does all the work for you, all day, every day of the year. It will turbo charge your rankings in the top three search engines and dramatically increase the effectiveness of your backlink building program.

At Melbourne SEO Services we have tested Pingback Optimizer and have found that our content and links get indexed quickly and this sometimes results in quick rankings for long tail keywords. However, we have also found we need to supplement this with further link building to help these rankings stick. You do need a variety of links to get your sites ranking well permanently in the search engines, so Pingback Optimizer should not be the only method you use.

Nevertheless, it is a good component to have in your arsenal of link building methods. With their sixty day money back guarantee, you have nothing to lose by giving it a try. If you are not happy with the product for any reason, within sixty days of purchase, you can claim a 100% refund. Click the link below to find out how to get started.

Ps. If you’d like to read another Pingback Optimizer Review – Click here.

Use More Than One Tool To Build Links – Our Linkvana Review is a post from: #1 Melbourne SEO Services Company

Looking to buy (or already own) Linkvana? Click here to grab these free bonuses.

Linkvana is on our list of tools in the SEO Method 2.0. Read below to find out why it’s part of our link building strategy.

Anyone who owns a website wants to get as many quality links to their site as possible. We have discovered a link building site here at Melbourne SEO Services which will do just that. It is called Linkvana and this service can help you garner many quality, one-way inbound links.

Linkvana lets you submit 100 word posts or more.

With Linkvana, you simply create small snippets or posts of one hundred words which are then syndicated to one of the blogs in their network. You get one link inside that blurb, you cannot do any article spinning. Every blog has a healthy page rank; most of their sites are between a PR2 and PR5. They have lots of link popularity – the blogs have thousands of inbound links coming into them and they have domain age. None of their sites are new and many are over six years old. Your blurbs are going to high quality blogs, not spam blogs. 

To write a very small article of one hundred words is quick and easy to do. You can write these small articles yourself or you can use Linkvana’s outsourcing option. Their English speaking writers will create posts for you based around your keywords and with your links embedded. You get a lot of diversification in the domains that they’re going to which is very beneficial from a link building perspective. You are also able to set up your posting frequency by scheduling your links over time for natural link building.

The links are one hundred percent permanent; Linkvana will never take them down and there is no limit to the number of backlinks you can receive. You can also see at a glance the status of your sites, because they list the page rank, number of pages indexed and the number of backlinks to your domain. With this information, you can quickly see where your sites need some attention SEO wise.

Linkvana has been around longer than a lot of link building services and thus provides a better network through its larger number of aged, high PR sites.

Any questions you may have about the service are answered promptly and professionally by Linkvana’s support team. They welcome suggestions and try to integrate features suggested by users if these will enhance the service.

Your only obligation to Linkvana is to make sure your site is a quality, whitehat site and the posts you write to obtain backlinks are unique, handwritten content. In this way Linkvana are able to keep their network free from anything that could be seen as negative by the search engines, which in turn is a benefit to you, the user.

When used in conjunction with other link building methods, Linkvana is a powerful and effective tool, as we have found at Melbourne SEO Services. Why not give them a try by following the link below?

Ps. If you’d like to read another Linkvana Review – Click here.

One More Way To Build Backlinks – A Directory Maximizer Review is a post from: #1 Melbourne SEO Services Company

Looking to buy (or already own) Directory Maximizer? Click here to grab these free bonuses.

Find out why we recommend directory submissions through Directory Maximizer in the SEO Method.

Before we look into Directory Maximizer, it’s important to first recall the concept of directories and their role in link building. Web directories are websites that let you post links that point back to your site. It is simpler to submit to directories than to blog networks and article directories – you just need your URL, a title and a short blurb about your site. If your sites are to be ranked for competitive terms, this won’t get you ranked, but it will help you lay the foundations for your later link building campaigns. 

To submit to a long list of directories is very tedious, and will take you away from other more valuable work you could be doing in your business. A service which we have come across at Melbourne SEO Services which does this time consuming work for you is Directory Maximizer. This web submitter service automates permanent one-way links to many directories. They can manually submit your site up to 1500 quality directories and will ensure that your site details meet all directory guidelines. Your site will always be submitted under the most relevant category.

You may submit by page rank of directory, and you can control the pace of your directory submissions. Duplicate directory submissions on future orders are avoided because Directory Maximizer keeps a record of all submissions made with them. You can also upload lists of any previous directory submissions to avoid submitting to the same directories again.

Control your submissions in Directory Maximizer.

It is a good idea to vary the titles and descriptions if you are submitting to a lot of directories to make it look more natural and to help rank for additional keywords.

All submissions are made manually, so there is a high level of accuracy and you don’t have to worry about your links getting rejected by the directories. Their inventory is kept updated with fresh, high PR directories. Editors will review your site and submission listing for accuracy which helps maintain the integrity of the service.

You will receive a report of the work done and you should see the listings appear over the next 90 days. You can also opt for their email handling service where they create a separate email account for your directory submissions, handle all your directory emails and give you a report for this.

If you are using the service for a new site, make sure you don’t ping the links. If they are discovered naturally over time they are more long lasting. You can always ping them later if the links are still not indexed.

At Melbourne SEO Services we make Directory Maximizer a part of our link building campaign and get consistently good results from it. If you are looking for a cost effective powerful way to gain extra links, why not give Directory Maximizer a go as we have? You will find the link below.

P.S. If you’d like to read another Directory Maximizer Review – Click Here.

One Of The Tools In Our ToolBox – Article Marketing Automation Review. is a post from: #1 Melbourne SEO Services Company

Looking to buy (or already own) Article Marketing Automation? Click here to grab these free bonuses.

Read on to find out why we’re extremely glad we’re using Article Marketing Automation as part of our SEO method.

Do you want to get more links to your site, increase your link diversity and add content to some of your broader sites? You can do all of these things by joining Article Marketing Automation, a blog network that allows users to publish content on each other’s blogs. It is a user created blog network. Every site that is in the network is a WordPress site that takes on content created by users. This means there is a very large spread of hosts, IP addresses and WhoIs information.

This network of blogs is supplied by its members of internet marketers. All the members can then submit their articles and these are posted on niche related blogs within the system. Imagine a link to your gardening site appearing over a couple of months on thirty gardening related blogs that have no connection whatever. They all have different IP addresses, different registered domain owners and different content. These links carry a lot of Google love because they appear so natural. 

The search engines have to assume these blogs are linking to your content because they believe visitors will find it useful. As a result, your PR shoots up dramatically.

Article Marketing Automation could be the single most effective traffic generation tool available online. You easily increase your completely free search engine traffic and deliver your content to over 10,000 active blogs.

By allowing users to publish content on each other’s blogs, the blog owners receive fresh content and the content publishers receive links back to their sites, helping them to rank higher in the search engines. You not only receive direct traffic from your article submissions, you also increase the link juice to your sites from the links in the articles you submit and receive ongoing fresh content for your sites that you have added to the network.

Article Marketing Automation rank results for customers in 2011.

The articles may take longer to write but the benefits are ten times better than normal articles. You put an article into the system and have every version of the article that goes out unique, and for that you get to place a link in your article anywhere within the body of the text so there are no footprints for it. Your article is slowly fed out over sixty days to the sites in the network that are looking for content in that category. It means you get in content links anywhere between 120 to 240 websites for each article you put out.

You can also automatically have it so that you can vary the anchor text link that goes to each one by using spinning methods. AMA has proprietary spinning software that allows you to spin your article into several unique copies rather than submit the exact same copy to multiple sites. Google devalues duplicate content, and the links in duplicate content will be devalued as well. So this spinning feature is important to help your links maintain their effectiveness.

One extra advantage of AMA is that you are allowed to have affiliate links directly in your articles, where other article directories like Ezine Articles do not allow this.

We use AMA at Melbourne SEO Services to grab page rank and climb the search engines. Why don’t you join this very effective internet article marketing system to boost your rankings by clicking the link below?

Ps. If you’d like to read another Article Marketing Automation Review – Click here.

Do You Really Need To Update Your Home Page? is a post from: #1 Melbourne SEO Services Company

There is a perception out there that you need to update your homepage everyday to maintain rankings. Here at Melbourne SEO Services we don’t think that’s true. Read on to find out why.

One of the many sites we maintain is www.meta-formula.com which is an authority website on the Metastock niche, a sub niche of the stock market niche. Because we’ve been busy concentrating on other businesses, we haven’t updated this site for five or six years! At the very most, all we’ve done is some basic link building and perhaps added a few additional pages. That said, the homepage has remained unchanged all that time and yet its ranking position has stayed solid at position number 2, second only to the makers of the software.

So why do people think you need to update your homepage? I think it has developed out of the rise of popularity of blog websites, specifically WordPress blogs – so many of them rank incredibly well. As a result many SEOers have jumped to conclusions and believed that the reason for their good rankings is that the content is regularly updated. Unfortunately, SEO doesn’t happen in a vacuum and there’s a whole host of other factors at play here.

For example, adding regular content to a website is just a good idea because the more pages you have, the more opportunities there are for internal linking. This starts to build up the website’s page rank and link juice. Along a similar line, another reason blogs rank so well is that there is a lot of excellent internal links.

In short, the reasons blogs rank may be because their owners add regular content, creating new pages, and the fact that there’s a large amount of internal links. It is then not because of any changes to their homepage.

Anyway, these are my thoughts; it’s always a good idea to do your own testing .

For more insight into this and other topics remember to subscribe to our RSS feed and read more entries in our SEO blog.

Is Reciprocal Linking Worth Your Time? is a post from: #1 Melbourne SEO Services Company

Come on, I'll scratch your back if you scratch mine.

In order to get your website ranked, it may have crossed you mind that reciprocal linking is the way to go. If you haven’t heard of the term, put simply, reciprocal linking is the old you link to me and then I’ll link to you strategy.

Even though I do believe that the algorithm is picking up reciprocal links and discounting them, that’s not to say they’re bad. Some links are always better than none!

There are two types of reciprocal links. The first type of reciprocal link is those for directories. You might even have seen these before? Have you got an email saying, “We’ve listed you in our directory, here’s the link to your listing and in order to keep your listing active, please link back to us.”

Unfortunately those types of links are on pages where you’re one of a hundred different outbound links on a page and, as such, these are very low quality links. Accordingly, I pay no attention to these requests, and don’t think they’re worth the time or the effort.

The second type of reciprocal link is the one with a high quality blog or quality site. In these situations I would be happy to do a reciprocal link especially if I had an existing relationship with the webmaster! I say “if I had an existing relationship” because these link exchanges can often be more trouble than they’re worth and there are many other much better ways to get effective links.

The best type of reciprocal link is one that just happens because of the relationship you’re building and when I’m posting someone’s content or they’re posting mine.

And of course, the very best type of links to go for are one-way links. This is why article marketing and blog marketing work so well. They’re an excellent source of one-way back links.

If you’re looking to learn the same system we use for building our links visit: www.theSEOmethod.com

Website Optimization – Should You Link Out? is a post from: #1 Melbourne SEO Services Company

Should you really be linking out?

There is a perception out there that linking out to high authority sites is a good website optimization strategy and will help your website perform better in the search engine rankings. Perhaps you’ve seen it where a website, down in the footer, will link to higher authority websites such as CNN or google.com. The SEOer or webmaster does this because they think it somehow increases their ranking.

Here at Melbourne SEO Services, we believe people are over exaggerating its effects. That is to say, in our testing, we haven’t seen it significantly affect rankings.

I think this myth may have arisen out of something Matt Cutts, from Google, talked about. He was asked the question, should you encourage people to post on your blog since you’ll potentially send links to other websites?

He suggested not to close comments in an attempt to hoard page rank. In the same way that Google trusts sites less when they link to spammy sites, part of their system encourages linking to good sites. From this we understand that it’s a part of the algorithm, but we feel it’s only a very small part.

I think people may have taken this a little too literally and thought that Google will look at you more favorably if you link to “good sites”. As I said, we have done our testing and we couldn’t find any isolated examples where sites were ranked more favorably as a result.

If that’s the case, should you link out or not?

You don’t have to turn off comments or do smart linking tactics, like hiding links in JavaScript to try and hoard the page rank. This looks unnatural. The whole aim of the game in SEO is to replicate what happens in nature, and it’s not natural to have your website never linking to anything anywhere.

So, it’s ok to share but don’t link out expecting it’ll move you to #1.

Here at Melbourne SEO Services, our SEO specialists know what works when it comes to link building and on page optimization. Get an SEO quote today and find out the big difference SEO can make in your business.

Website Link Building Tip – Be Consistent is a post from: #1 Melbourne SEO Services Company

URLs that look different aren't twins

It’s important when building links back to your website to do it in a consistent manner. Let’s say you’re building a whole lot of links back to your website and you’re using the URL as the anchor text for those links. It’s important you are consistent and always use the www version. Although you can link back to your website without them, and it’ll still work, it’s not a good idea for SEO reasons.

For example, you may want to link to melbourneseoservices.com and you could do this with either URL http://melbourneseoservices.com or http://www.melbourneseoservices.com. Clicking either of these will take you to our homepage. That said, I would choose the www version as the best link building approach and here’s why, search engines see both pages as two separate versions. In fact, I have seen different pages ranks between the www and the non-www versions on some websites!

As an extra precaution, chat to your webmaster about this, but you can drop something in your htaccess file that will do a 301 redirect from all non www URLs through to the www version. That way, if any links do sneak through, you’re going to get that SEO benefit funneled through to the correct page.

Anyway, this is just some food for thought. To find out more tips about website link building follow us on twitter, become our Facebook friend, and subscribe to our RSS feed!