Read below to find out why we use Pingback Optimizer to boost our link building efforts.
Pingback Optimizer is a WordPress plugin that automates part of your link building efforts. The part that is automated is a method called pingbacks or trackbacks. Pingback is a method for web authors to request notification when somebody links to one of their documents. Typically, web publishing software will automatically inform the relevant parties on behalf of the user, allowing for the possibility of automatically creating links to referring documents.
Essentially what Pingback Optimizer does is it collects the URLs for all your trackbacks and pingbacks you get for your blogs and creates an RSS feed for them. It will submit that feed to the major RSS directories. This has a two-fold effect – it will help your links get indexed and give them a little link juice which will trickle its way to your site. Read More>>
Arguably the most important stage in any SEO campaign, website link building is how you make your website become more popular. Simply put, you want to get as many links to your website, using your targeted keywords, and from a good range of sources.
*Please note: Website link building needs to appear ‘natural’. That is to say, it wouldn’t look natural to go from zero links to ten thousand overnight. Similarly, it wouldn’t look natural if all the links pointing to your website came from one place or if they said the same thing. In short, you want a good range of one-way links sent to different sections of your website that gradually build over time.
If you’re building links yourself, the easiest way to do this is by publishing good quality articles and then syndicating these on other websites. To find out more about this method, search ‘article marketing’ on Google.
Some of the more advanced methods of link building we use include:
- Press releases
- Directory submissions
- Blog and forum marketing
- Web 2.0 promotions
- Video marketing
- Building additional websites
There are many more ways to build links, but we have found those listed above to be the best return on investment.
Watch the video below to find out more about website link building:
