A Keyword Research Tool We Use – Our Market Samurai Review is a post from: #1 Melbourne SEO Services Company

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We use Market Samurai to research for keywords. Read the article to find out why.

You can’t succeed in internet marketing unless you get traffic to your website. Highly targeted traffic which converts is the most important thing. It is expensive to pay for traffic, so the best way is to get free traffic to your website from the search engines. Choosing the wrong keywords, those with not enough search volume, or those that are too highly competitive, can result in a lot of wasted time and effort.

An effective tool which can greatly help in targeting the right keywords is Market Samurai, which we have been using to good effect at Melbourne SEO Services. This is a tool which automates keyword research and thus allows you to spend your time more profitably than devoting hours to painstaking manual research. Market Samuari outlines for you what markets are worth targeting, which keywords to focus on, which markets have too high and which markets have too low competition and what your chances are of achieving front page ranking for a keyword. 

Keyword research in Market Samurai.

You need to select keywords that have acceptable levels of competition which you can realistically rank for, and Market Samurai allows you to discover these. You should only invest your time in keywords that have sufficient traffic, if not, your time and effort is wasted. You also need to understand the profitability of a keyword and target only those keywords, ignoring those which have little commercial value. Again, this tool enables you to find those profitable keywords.

Market Samurai provides the daily volume and recent trend data for the keywords in your niche, taking the data from Google itself. This will show you how much your demand your market has, or if it’s an emerging niche, which is vital information if you are to get ahead of your competition.

The tool also allows you to see cost per click values, which tells you how much you would have to pay for traffic in Google’s pay per click platform, as well as the value of your traffic if you were to occupy the first position for that keyword. This enables you to find those keywords of sufficient commercial value to warrant your time and attention. If the advertisers are spending more money to advertise, there are obviously profits to be had.

Market Samuari provides real time data, since the numbers always reflect the latest figures from the data sources it pulls form. The tool itself has a clean layout and is easy to learn. You are also able to set customized filters to return results that match you selected criteria.

To help select the keywords we need to be targeting, Market Samurai has been an enormous help to us at Melbourne SEO Services. Why not avail yourself of this help also, by following the link below?

Ps. If you’d like to read another Market Samurai review – Click here.

Is My Google Website Ranking Accurate? is a post from: #1 Melbourne SEO Services Company

“Is my Google website ranking accurate?” is a question on the lips of many website owners. With the dance of the search engines (rankings bounce up and down all the time) well established, how can you be sure exactly where you are consistently ranking?

One other thing to be noted is whether you are logged into your Google account. See the thing is Google stores your search data as long as you’re logged into your gmail account. If you click on your own site to see the latest activity a lot of the time, chances are your site will feature higher up in the rankings. Let me illustrate as ever with an example and a few pics.

When I’m not an SEO consultant I also run a cricket website called World Cricket Watch that is attempting to rank for the phrase “world cricket“.  If I’m logged into my gmail account the SERPs look as follows…

Logged in

For a hyper competitive phrase such as “world cricket” the site sits at number 3.

But notice I’m signed in.

So to get the truest reflection of your Google website ranking, click the sign out button and test out your ranking again…

Logged out

You’ll see the site is still on the frontpage but finds itself in 8th position.

Search engine rankings will always fluctuate. A great way to get the truest reflection of your Google website ranking is to sign out of your Google account. But checking rankings is a very tedious undertaking, especially if you have a large e-commerce style site. There has to be a better way surely?

You’ll be pleased to hear there is indeed a better way. It comes in the form of Market Samurai. You can load all your keywords into market Samurai once and then whenever you have the need to check your rankings simply click a button and they’ll automatically generate. Furthermore, you can do much much more with Market Samurai. Keyword research, SEO competition and ranking checkers are just for starters. You can also track your backlinks and discover where you need to concentrate your energy to continually grow your web business.

2 takeouts from this are to sign out of your google account for truer rankings. And secondly if you have a big website it might be worth investing in one of the best SEO tools around – Market Samurai.