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Revealing Best Practice Meta Description for SEO…

For a very long time now SEO experts have pointed out how meta descriptions are increasingly becoming less important when it comes to SEO. This is only a half truth however. Let me explain. Whilst it may be true that the effect they have on the ranking of your web pages has diminished over time, their importance remains paramount when it comes to your potential customers and clients clicking on your site and not your competitors. Here’s how with the aid (as always) of a little diagram.

Take the following search for “venetian blinds” and think how you use the search engines. The meta descriptions are highlighted in red below and they are the main place to convey the benefits and features of your web content. But in this example they are not done well. I’m not enticed and I’m not compelled to act or visit their sites.

Here’s how you should do it… Read More>>

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