Make your site visitors feel at home.
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
{ 1 comment }
Will Flash bring you down?
I’ve been asked this question numerous times and it may have been because people have misinterpreted something I’ve said in the past – “Flash based websites are a bad idea.” What I was getting at here was, having “exclusive” Flash websites is not a great idea – and here’s why…
When the Google spider is crawling around the web, you want to make it as easy as possible for it to navigate your website. This is done through your linking structure and/or your nav bar. Google needs to be able to follow your links to find your pages, so it can index them.
If you’re using exclusively Flash based menus and your website is Flash heavy, Google can’t read this. There’s nothing for it to grab hold of. You need content on your page. Don’t get me wrong, you don’t have to discard Flash completely.
{ 5 comments }
Don't kill yourself over adding tags.
First, do you know what an H1 tag is? In short, H1 tags are simply html code that call out and format certain text as a heading. Many SEOers say that it’s important, for good SEO, to have an H1 tag set on every page with the primary keyword phrase within the tag. Is that true?
As a standard rule of thumb, for good on page SEO, you need to pick out what your primary keyword phrases you’re targeting are going to be. Next you need to make sure it’s in your title tag and in your meta description. You can put your primary keyword in your meta keywords, but it really isn’t important anymore. We just do it because it makes us feel better 
. Then, make sure the keyword is mentioned throughout the page. Include it in an H1 tag and then mention it a couple of times on that page. You might even put it in bold, italics and/or make it a link.
{ 0 comments }
Website Optimisation
Having identified the keywords you’re going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. To do this you need to put your keywords in the right places on your website – this is know as on page optimization.
We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:
- The title tag
- The meta description
- The meta keywords
- Within an <H1> tag
- Early and often in the text on your webpage
- Within an internal link
*Please note: If you don’t know html, you may not be familiar with these terms, but that’s OK. Just pass this information onto your web designer or SEO company.
If you’d like to find out more about website optimisation, watch the video below:
{ 0 comments }
|
|
Phone: +613-8060 5131 Email: click here to email. Address: Suite 1, 284 St Kilda Rd St Kilda, Victoria Australia, 3182 |
