Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after. Read More>>
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.
Below we take you through what you need to know.
What Is On Page SEO?
On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales. Read More>>
I’ve been asked this question numerous times and it may have been because people have misinterpreted something I’ve said in the past – “Flash based websites are a bad idea.” What I was getting at here was, having “exclusive” Flash websites is not a great idea – and here’s why…
When the Google spider is crawling around the web, you want to make it as easy as possible for it to navigate your website. This is done through your linking structure and/or your nav bar. Google needs to be able to follow your links to find your pages, so it can index them.
If you’re using exclusively Flash based menus and your website is Flash heavy, Google can’t read this. There’s nothing for it to grab hold of. You need content on your page. Don’t get me wrong, you don’t have to discard Flash completely.
You won't be sent to the penalty box for duplicate content.
There are really two parts to this question. We need to think about duplicate content on your site and off your site.
When we think about content on your site, a common mistake is having duplicate title tags and meta descriptions and having these site wide. It’s definitely a good idea to make sure that every page has its own unique titles and descriptions. This is very quick and easy to fix and will almost immediately improve your rankings.
Now, I don’t believe Google “penalizes” those who are doing something wrong nearly as much as people might think. Instead, Google works more like a “filter”. If you have duplicated content, Google may filter out those pages, but they’re not going to get removed from the index or anything.
There is a perception out there that you need to update your homepage everyday to maintain rankings. Here at Melbourne SEO Services we don’t think that’s true. Read on to find out why.
One of the many sites we maintain is www.meta-formula.com which is an authority website on the Metastock niche, a sub niche of the stock market niche. Because we’ve been busy concentrating on other businesses, we haven’t updated this site for five or six years! At the very most, all we’ve done is some basic link building and perhaps added a few additional pages. That said, the homepage has remained unchanged all that time and yet its ranking position has stayed solid at position number 2, second only to the makers of the software.
So why do people think you need to update your homepage? I think it has developed out of the rise of popularity of blog websites, specifically WordPress blogs – so many of them rank incredibly well. As a result many SEOers have jumped to conclusions and believed that the reason for their good rankings is that the content is regularly updated. Unfortunately, SEO doesn’t happen in a vacuum and there’s a whole host of other factors at play here.
Some confusion exists about how much weight the meta keywords have in the ranking algorithm and how much it can affect your rankings. Matt Cutts, a spokesman from Google, has said that they’ve been ignoring them for years, as have a few other search engines.
Yes it’s true. Years ago, people would use the meta keywords to squish in as many keywords as they could and it worked. It used to be an important part of the algorithm but that’s now no longer the case.
So how should you optimize the keywords on your page?
WordPress is a brilliant platform that is not just limited to bloggers, but also very useful for those who would like to create a content based theme site with good on page SEO, or even a sales letter. For a fair amount of time, WordPress has been more related to bloggers, however with the release of such themes as Thesis, and other more well known theme creators that have ever started to work with the people behind the platform, such as WooThemes, this platform really is starting to open up to a very large scale audience, and no longer limited as such, to bloggers only.
Over the time that I have been using WordPress and been practicing SEO and social media marketing, there are a few very solid tips that I can offer you on the basics of how to optimize your WordPress web site so that the search engines will fall head over heels for your web site! Read More>>
WordPress is a brilliant platform that is not just limited to bloggers, but also very useful for those who would like to create a content based theme site with good on page SEO, or even a sales letter. For a fair amount of time, WordPress has been more related to bloggers, however with the release of such themes as Thesis, and other more well known theme creators that have ever started to work with the people behind the platform, such as WooThemes, this platform really is starting to open up to a very large scale audience, and no longer limited as such, to bloggers only.
