Can you name a good reason why you haven’t started web video marketing for your business yet?
No?
I’m not surprised, because video can help virtually every business; it is considered one of the “low hanging fruit” areas of online marketing because it will enhance virtually everything you are doing online and increases conversions over traditional text and images.
So why wouldn’t you start now? Here are 5 reasons that might just convince you to get started: Read More>>
Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.
Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this…or the sky’s the limit at the upper end of the range! Read More>>
Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!
The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.
Typical Reasons Not To Start
We hear many reasons why businesses have not yet started a web video strategy:
“We don’t have the right equipment”
“We haven’t found the right video production company to help us”
“We’re waiting for the end of the financial year”
“We just need to get “this” out of the way …then we’ll….”
“We want to read up a bit/go on a course/find some tutorials so that we get it right…”
Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly.
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below. Read More>>
One of the tools that any new web-based business needs to get to grips with early on in the game is online video marketing.
Web video is rapidly becoming just as important to your business as having a website and soon it will be so mainstream that you will look outdated if your website DOESN’T feature it.
Therefore it helps to have a basic action plan to work to. The below details should help. Read More>>
In this installment of the SBIM weekly, we share more reasons for you to get into video marketing— stats! You can’t argue with that. Plus, get updates on the latest news about Paypal and Google products and have your fill of more SEO and internet marketing advice in two new interviews.
1. Here’s why you should add video marketing to your online strategy {great stats} http://t.co/L9uhj4KG
2. Google+ is growing quickly 50 million users {Google’s answer to Facebook} http://t.co/ljLNL3JI
Everyone knows about YouTube. Quite rightly 90% of your online video distribution efforts will be centred around YouTube video, because it’s the biggest rock in the online video sites jar.
In fact it’s a huge rock. It gets more than ten times the video views of its nearest competitor and is the second largest search engine in the world, after its owner, Google. YouTube video even takes a prominent position in Google search results now.
As you begin your work to get your videos providing maximum exposure for minimum effort it’s good to know about some of the smaller rocks in the jar too. There are other video distribution sites that offer slightly different possibilities to YouTube and we look at three of them below. Read More>>
Don’t let the baffling array of video production equipment lead you into the common traps when it comes to selecting what you need. Taking the time to make smart choices may stop you making expensive or time-consuming mistakes.
Here we look at 5 common errors people make with their equipment.
1. Over-Specing
Over-specing equipment means you waste money and we see this all the time. Using a sledgehammer to crack a nut is another way of putting it! This can be avoided with thorough research beforehand; there’s no substitute for assessing your own requirements and being honest with yourself – if you are going to be shooting a few promotional videos and FAQs then you probably don’t need a high-level camera to start with; a simple pocket HD camera like a Flip or Kodak Zi8 may be enough; even the iPhone 4 cameras are great these days and allow editing, so don’t rush out and buy a $3000 camera if you don’t need it. Read More>>
Who’s viewing your online video? Tailor content to the viewer!
You wouldn’t read “Silence of the Lambs” to your 5-year old child who is trying to sleep, would you? Well we need to apply the same thinking to the creation of an online video script.
You don’t need to go very far to see how important script writing is to video … a short hop over to your DVD collection should just about do it! With your online videos your script is your story and before you write it there are some key questions to ask yourself, so that you get it right.
What’s The Objective?
The objective of a bedtime story is for your child to fall asleep; therefore the content is relaxing and sleep-inducing.
For maximum impact, the story you are telling via your online video script needs to start with the objective and the question – what are you trying to achieve? That will help to dictate the content. Read More>>
