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Use staff videos to promote your business.
One great way to create engaging short videos that help to sell your business in a very subtle way is by using staff interview videos.
These short clips where you interview your staff on their given area of expertise serve many purposes and send many positive messages to viewers.
Following are some suggestions for how to use these great tools and why they will help your business. Read More>>
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In this installment of the SBIM weekly, we share more reasons for you to get into video marketing— stats! You can’t argue with that. Plus, get updates on the latest news about Paypal and Google products and have your fill of more SEO and internet marketing advice in two new interviews.
1. Here’s why you should add video marketing to your online strategy {great stats}
http://t.co/L9uhj4KG
2. Google+ is growing quickly 50 million users {Google’s answer to Facebook}
http://t.co/ljLNL3JI
3. Is Google wallet an indication of the future? {will credit cards die?}
http://www.forbes.com/sites/
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You always have a choice which video site to use.
Everyone knows about YouTube. Quite rightly 90% of your online video distribution efforts will be centred around YouTube video, because it’s the biggest rock in the online video sites jar.
In fact it’s a huge rock. It gets more than ten times the video views of its nearest competitor and is the second largest search engine in the world, after its owner, Google. YouTube video even takes a prominent position in Google search results now.
As you begin your work to get your videos providing maximum exposure for minimum effort it’s good to know about some of the smaller rocks in the jar too. There are other video distribution sites that offer slightly different possibilities to YouTube and we look at three of them below. Read More>>
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Avoid the common traps with video equipment.
Don’t let the baffling array of video production equipment lead you into the common traps when it comes to selecting what you need. Taking the time to make smart choices may stop you making expensive or time-consuming mistakes.
Here we look at 5 common errors people make with their equipment.
1. Over-Specing
Over-specing equipment means you waste money and we see this all the time. Using a sledgehammer to crack a nut is another way of putting it! This can be avoided with thorough research beforehand; there’s no substitute for assessing your own requirements and being honest with yourself – if you are going to be shooting a few promotional videos and FAQs then you probably don’t need a high-level camera to start with; a simple pocket HD camera like a Flip or Kodak Zi8 may be enough; even the iPhone 4 cameras are great these days and allow editing, so don’t rush out and buy a $3000 camera if you don’t need it. Read More>>
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Who’s viewing your online video? Tailor content to the viewer!
You wouldn’t read “Silence of the Lambs” to your 5-year old child who is trying to sleep, would you? Well we need to apply the same thinking to the creation of an online video script.
You don’t need to go very far to see how important script writing is to video … a short hop over to your DVD collection should just about do it! With your online videos your script is your story and before you write it there are some key questions to ask yourself, so that you get it right.
What’s The Objective?
The objective of a bedtime story is for your child to fall asleep; therefore the content is relaxing and sleep-inducing.
For maximum impact, the story you are telling via your online video script needs to start with the objective and the question – what are you trying to achieve? That will help to dictate the content. Read More>>
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Keep them glued to your video sales letter.
It’s no secret that video sales letters are a great way to market your products and services; but how exactly should you go about putting them together to make them interesting and to set you apart from the rest?
Well, we’ve covered in another post the best way to start your sales letter off to create maximum impact at the beginning and make sure your viewer makes it past the first 10 seconds.
Here we look at how you maintain that attention using one of man’s oldest communication tools – story telling!
It’s an often quoted phrase that people buy from people they like. Video is a great way to effectively get across how likeable you are! It’s much easier to connect with people on a human level through video than it ever is with text or still images. Read More>>
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No one expects you to be a movie star.
If you are just starting out with promotional video production for your business and are a little scared you’ll freeze in front of the camera, remember that it’s NOT about YOU!
No-one’s watching the video to find out about you! They’re watching it to find out how your business may be able to solve a problem, help with a concern or add value to their lives.
Charisma Is Over-Rated!
You can be as charismatic as you like but if you haven’t scripted and structured your promotional video well and don’t have the products or services to meet your viewers’ needs then it won’t be successful.
Conversely, you may not be a “natural” in front of the camera but you should take heart – a well scripted and carefully planned video, firmly aimed at the viewer’s needs and expectations, can overcome the nerves of even the shakiest of presenters. Read More>>
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Make sure you get the right hook in your video!
Video sales letters have great “conversion” rates into sales, but if yours are not having the effect you’d hoped for it may be because they’re not packing enough of a punch at the start, to grab the viewer’s attention.
Starting a sales letter well can mean that everything that follows falls into place and flows smoothly from it, because it gives you your “angle”, so it’s worth spending time on getting this part right.
Here are a few tips on opening your video with punch!
Break Their Pattern NOT Their Jaw!
Many of your viewers will be in a set pattern of daily life and part of what you need to do is to snap them out of their comfortable, steady, 9 to 5 routine and wake them up to how you can help them. So we like to think of it as packing a punch to break their pattern, not their jaw! Read More>>
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Don’t forget the call to action in your promotional video!
Are you wondering why your videos haven’t increased your sales yet? You were told that video marketing was the way to go for boosting sales but so far the impact hasn’t been what you hoped?
Well, that could be due to the format of your promotional videos – are they including the right steps to build the relationship and trust with your viewer and to move the sales process along sufficiently to have a hope of conversion to a sale?
Good promotional videos will sell and here are a few pointers for you, if you need help with the content and structure: Read More>>
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Answering FAQs – can you handle the truth?
Your customers have questions. They demand answers!
One genre of online video that is a great way to see if your customers can “handle the truth” is FAQ videos and they are becoming more prevalent around the net. Looking into this type of video could be a great place for you to start, if you are putting together a web video marketing strategy.
FAQ videos are presentations of frequent questions that your web visitors ask, or should be asking. Depending on the level of sophistication and detail involved in understanding your product or service, this may be 10-20 questions; sometimes more, sometimes less; but they are essential to understanding what you’re offering. Read More>>
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