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How To Use Press Release Marketing In Your Business

by David Jenyns

If your business can get to grips with online press release marketing it can be one of the easiest ways to bring traffic to your website and boost sales. We show you how below.

Benefits Of Press Release Marketing

Offline PR brings you exposure in magazines, newspapers and maybe even local TV or radio; online we are targeting back-links and traffic to our website via well-written, optimised press releases that are interesting and widely distributed.

Traffic comes from the keywords and back-links that are embedded into optimised press releases, which help us get rankings in Google News and the main search engines. Read More>>

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How Press Releases Create The Ultimate Testimonial For Your Business

by David Jenyns

Go beyond celebrity endorsements.

We have often mentioned the importance of others vouching for your business; when the media vouches for you, that’s the ultimate testimonial– and online press releases are a great way to make that happen.

One of the most important marketing strategies for your business, after you have created an optimised website with a sales funnel in progress, is to “up” the exposure you are getting; this will enhance your expert status, provide free advertising and start to send more traffic your way. Read More>>

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Are Online Press Releases Really Worth The Money?

by David Jenyns

 

Is It Really Worth The Money?

Is It Really Worth The Money?

Using web-based press release services, such as PRWeb, to promote your business may seem like a great idea, but is an online press release really worth the money?

Traditionally speaking, press releases provide reporters with enough basic information to create a news article for publication. However, nowadays there are online press release services, which not only provide reporters with potentially newsworthy material, but they can assist your business’ Search Engine Ranking through quality backlinking. These services have become extremely popular in recent years, but is it right for your business?

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How To Write A Press Release That Hooks People

by David Jenyns

You Too Can Write Great Press Releases To Improve Your Online Brand

If only you knew how to hook journalists, website owners and readers into your compelling brand…

You don’t instantly think of press releases as a killer strategy for seo but done well you can create a real buzz for your brand. If people are interested in your news you can get tons of keyword specific links from high page rank sites.

Here’s 11 Ways To Make Your Press Release Newsworthy and Linkable

  1. Make It Timely – You can use anniversaries and markers of history to make your news relevant to them.  EG. “10 Inmates Break Out of Alcatraz 100 Years To The Day After Its Only Ever Escapee”
  2. Get Some Figures and Data – journalists eat statistics for breakfast. EG. “New Figures Reveal 67% of Australian Women aren’t Satisfied Sexually by Their Partners”
  3. Everyone Loves the Underdog – everybody loves the story of the underdog, it makes great news. EG. “Darren Hayes Knocks Out the 8ft Russian Giant in the First Round” Read More>>

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