Take the right first steps from the very beginning or you'll regret it.
Have you asked yourself, “When is the right time to start SEO implementation and how do I apply it to my website?”
Sadly, most companies ask this at the wrong time and it ends up costing them big. They see SEO as a stand alone activity that is somehow separate from the setup of their website. Truth is, SEO needs to be taken into account right from the outset.
When taking SEO into consideration it will shape certain decisions you make. It will affect the way the URL and links are structured, what type of extension you’re using, how you’re placing the keywords and what CMS you choose. It will affect the way you setup your site with the actual keyword structure, starting off with your most competitive phrase on your homepage, then your category words on your first tier pages and then, deeper in your site, less competitive keywords.
When you first get introduced to internet marketing, you’ll hear terms like SEM, SEO, social media marketing, brand marketing and pay per click. The fact is, there are many facets to online marketing and SEO is just one of many.
A popular misconception is that SEO is a subset of social media. This is really incorrect. It’s a standalone activity. Social media is all about engaging your community, building up awareness and having people interact with you on Facebook and Twitter; it’s all about community. SEO is about building back links to get you rankings in the organic search.
SEO and social media can help each other as parts of a bigger online marketing strategy. Once you build up a good SEO campaign, you’ll get more attention, people will start to come to your website and then you can continue to communicate with them in your social media space.
Have you ever wondered whether using automated SEO tools are blackhat or spammy? We’d probably both agree you should avoid blackhat techniques right? However, we also want to make things as easy as possible too.
Here’s how we look at it – we think a certain level of automation is ok – as long as there’s some human input into a semi automated tool. Let’s look at a couple of examples to explain.
Generating fully auto posting blogs, scraping content from other sites using SEO software, just to create a feeder site that you can use to funnel page rank back to your primary sites is probably a little on the blackhat or spammy side of things.
It’s pretty old school thinking, but we still hear it, that spending lots of money on AdWords will somehow increase your organic rankings. Let me dispel that myth right now! AdWords and organic rankings are two separate entities. One does not affect the other.
I know this might sound a little odd coming from an SEO company but we believe it’s a good idea to run both an AdWords campaign and an SEO campaign, since both have their strengths and their weaknesses.
Is SEO something you can do once, and once you have done it, you don’t have to think about it again? The simple and short answer is, “no”.
Remembering there’s two components to an SEO program – onpage and offpage. Onpage is all about having the right keyword in the right places on your site while off page optimization is all about building backlinks.
It’s true we’re looking to replicate what happens naturally as a site gains momentum and SEO will start to happen naturally, once you start to hit critical mass. However, Read More>>
It’s tempting when you’re a small business person to do everything yourself. You open the shop yourself, count the stock yourself, train and manage the staff yourself. But there are some things you shouldn’t try to do on your own. You wouldn’t attempt to be your own lawyer or accountant and just the same, getting a top search engine placement is best left to the experts.
Here’s just a few things you’d need to learn to master SEO:
competitive analysis
laser sharp keyword research
effective content writing
20+ different link building strategies
conversion optimisation techniques
And you might also want to add to this list video marketing, HTML and CSS… and that’s just to name a few.
If you can do all that, you have a chance at getting your website to #1 on Google. But by then you’ll probably be better off running your own search engine optimisation company Read More>>
The final stage of any successful SEO campaign should be tracking. By using SEO tracking, you can monitor and analyze the results to make sure that your efforts – and the money you’ve spent on SEO – are on target. There’s no way to improve what you don’t measure.
I love SEO because if you do it right, it will pay for itself over and over again. And once you’ve had a taste of that success, you’ll want to repeat it more and more. And with proper SEO tracking and analyzing of the results, you’ll be able to not only increase your traffic – you’ll be able to increase what’s most important to you: your bottom line. Read More>>
Finding profitable keywords is the key to the success of your SEO and internet marketing campaigns. Successful search engine optimisation relies in identifying what your customers are typing in the search engines. In order to attract buyers and potential customers to your site you’ll need to find your most profitable keywords.
In my previous article I discussed the difference between browsing vs buying keywords. I will now give you practical tips and techniques on how to conduct keyword research to find your best keywords. Read More>>
Today, let’s talk about a simple search engine optimisation technique. I’ll be discussing how to target the right keywords for your SEO campaign. In his interview with Gideon Shalwick, Dave mentions “SEO is all about making sure that you are targeting the right keywords to come up in the organic search results”. When you target the right keywords you target the right audience.
A successful SEO campaign starts with good keyword research. People fall into the trap of looking for keywords with the highest search volume thinking that it would bring hordes of traffic to their website. What these people do not realize is that keywords with high search volume also have very high competition. More competition means investing more time and effort to beat all the other websites competing for the same keyword only to get visitors on your site who are not interested in buying your product at all.
But how would you know if the keywords you are targeting are the keywords your potential customers are typing in the search engines? Read More>>
Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
How Can An SEO Strategist Help You Develop Your Business?
Let’s divide this up into two separate tasks. The first involves you developing your business, and we’re sure there is no one better suited to develop a concept than you. You know the direction that your business is going, you have your goals to achieve and an ideal income you’d like as well. This task is in itself massively time consuming; one wrong decision can divert you from your path for a very long time.
When it comes to our business, we like to plan ahead. We develop ideas for content, base these around what is winnable in the search engines, then power through the creation of that content, whilst applying our SEO principals. In essence, SEO is part of our business, regardless of whether the concept is virtual or physical. However, we’re sure you would prefer spending more time actually developing your business than learning the complexity of SEO. Read More>>
