The SEO Knowledge Gap Explained and How Your Business Can Capitalize
A few weeks back now, we hit Melbourne to try and gauge what the common man or woman on the street knows about SEO. Of the 15 to 20 or so people we interviewed, a clear pattern emerged; a pattern that has exciting implications for any business you might think of. Your business can take advantage of what we might coin “SEO Knowledge Gap Theory”. The common man/woman on the street can explain this better than I could ever imagine and that is the very power of the “SEO Knowledge Gap Theory”.
Approaching people in the street and shoving a camera in front of their faces is generally not a very popular thing to do, but as soon as we mentioned recording a short clip on “Google” their eyes lit up every time and were more than happy to help us out. So what did we learn? Read More>>
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