seo news

Here's a snap from the Sydney Key Person of Influence event! Look we're on the big screen :)

Here’s from the Sydney Key Person of Influence event! Look we’re on the big screen :)

Here’s another post where I scour the internet to find all the most important news for you. There’s a lot of noise out there on the web and sometimes it’s hard to keep up… I’ll do my best to filter things down for you and deliver on the most important news!

So here’s what I spotted recently:

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust {worth reading}
www.searchenginewatch.com/article/2355230/Google-Search-Quality-Guidelines-Now-Reward-Expertise-Authority-Trust

Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines
www.moz.com/blog/dear-google-links-from-youmoz-dont-violate-your-quality-guidelines

Guide to Optimizing Client Sites 2014 {some good tips}
www.seobook.com/optimizing-client-sites-2014 Read More>>

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Here's a cool photo from a recent MelbourneVideo.com.au shoot on perhaps one of the windiest days in Melbourne.

Our recent MelbourneVideo.com.au shoot on one of the windiest days in Melbourne.

We’re quickly closing in on the end of financial year here in Australia and I’m wondering if you use these sort of calendar events to run promotions? The fact is, every year around this time, my accountant says “if you’ve got any expenses coming up, let’s pull them forward and claim them in this financial year” – and I bet I’m not the only one.

This is the conversation going on in the mind of many of your clients and prospects so it’s a good idea to put together a genuine offer that makes people think “I’ve been meaning to do this for a while, I might as well do it now.”

Here’s what I mean…

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I’m curious, are you a lists person?

As you may or may not know, I’ve recently moved house (down by the water) and have been experimenting working from home, and with it comes the need for better business productivity. We still have the office in St Kilda and the team’s going in but it’s a good way to get me out of the office and out of the craziness of the day to day.

In fact, I’m finding myself quite productive. I’ve got my “to do” list and I’m just checking things off. Writing scripts, setting up marketing and directing the team. This got me thinking – do you know one of the big secrets to our success? It’s working on the most important things and getting them done!

No fluffing about. You know what needs to be done (especially using the technique I talked about last week), so “just do it”.

If you’re keen to get your website cranking – just do it!
If you’re keen to get some video done – just do it!
If you need a strategic plan for the year – just do it!

This year is moving quickly and we’re almost done with Q1. Take my lead, identify what work needs to be done, put it in priority order, and then get to work! Quit mucking around. Read More>>

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I’m curious, have you heard of the brand Key Person of Influence? It’s been bouncing on and off my radar for a while now. I’ve had a consulting client go through their program and a few friends/colleagues speak at their events. Their “core message” looks solid but I’m still doing my research.

Coincidently, we (Melbourne Video Production) have been asked to record their next series of Brand Accelerator workshops around Australia. I’m personally attending the Melbourne (and perhaps Sydney) events so I’ll know more soon. I wanted to mention, in case you’re going, please come up and say “hi”.

Now that I think about it, I have a few opportunities where we might be able to catch up if you’re keen? I’m speaking at the following events:

  • Andrew Griffiths Presenting Skills Workshop (next week)
  • Government Communications Australia awards night (next month)
  • Dale Beaumont’s Business Blueprint (in April)

If you’re at any of these, including the KPI ones, come up and say “hi”. As I mentioned late last year, I’m keen to catch up more – I’m here to help.

Now in the interest of helping you… Here’s what I spotted this week for you:

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It’s official. I am a married man {see the proof at the bottom of this post}.

Now if you’ve been subscribed to my newsletter for any length of time you probably noticed I’ve been a little pre-occupied with the wedding planning and haven’t been as proactive as usual.

My weekly emails haven’t been as consistent and that includes my tweets and Facebook messages too!

That said, it’s been business as usual for the rest of the team. Things have been humming along with client work and we’ve been tightening our systems and procedures.

And I know, once I’m back from my honeymoon, I’ll be “chopping at the bit” to get stuck back into things. We’ve got so many exciting things coming I can’t wait to share them with you.

But I digress!

Here are a few news items I think are important to you as the small/medium sized business owner:
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Matt Cutts On Penguin And Internal Links {always good to listen to Matt}
www.webpronews.com/matt-cutts-on-penguin-and-internal-links-2013-04

Links disavow placebo {we’re doing our own tests too and it’s matching up}
www.dejanseo.com.au/link-disavow-placebo

Read More>>

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Can you believe it, we’re in March already?! Sheesh, time to get yourself into gear ;)

To help keep you on track, I’ve spotted all of the most important news for the small and medium sized business owner (over the past week). From tips when hiring an SEO company to Posterous closing down and more.

Anyway, here’s what I spotted this week:

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How To Find Your Paycheck Keywords {great presentation}
www.content.noblesamurai.com/paycheck-keywords

Hiring an SEO? Look For These Seven Red Flags {some good ones}
www.searchengineguide.com/stoney-degeyter/hiring-an-seo-look-out-for-these-7-red-f.php Read More>>

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Welcome to another post of the Small Business Internet Marketing Weekly – where we summarises news and helpful links for small/medium sized business owners.

So what’s news this week?

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SEO link building Q & A with an ex Google web spam team member
www.searchenginejournal.com/seo-link-building-qa-with-an-ex-google-webspam-team-member/51640/

How long does a reconsideration request take {avoid it where you can}
www.youtube.com/watch?v=cA5I3HHApYk

Why a website is more important than Facebook {make your website #1}
www.smallbusinesssem.com/why-a-website-is-more-important-than-facebook-twitter/6692/ Read More>>

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Now, over the past week I’ve been focusing on all things SEO – in preparation of theSEOmethod3 workshop – and you know what I’ve noticed? My methods are evolving. It’s clear, you need more than classic SEO to succeed online! And it’s clear the evolution of SEO is upon us so now is the time to act.

Gone are the days of the quick buck and easy money online with traditional SEO. Sadly, many business owners have incorrectly attributed their success online to their “magical talents” rather than the fact that the internet was a new media and they were getting first mover’s advantage.

Now, competition is moving in and we’re sorting the men from the boys. We’re discovering those who have hobbies vs those who have real businesses.

The fact is, real businesses aren’t single traffic source dependant and they use multiple methods to reach and communicate with prospects and clients. You need an SEO, social media, YouTube, podcast, and blog post strategy just to keep up!

So, have you been lazy in building your businesses? And are you evolving with the changing times or going to get left behind? Something to think about.

I’ll do my best to help but you’re going to need to make an effort…

But I digress, let’s get back to the news I spotted this week: Read More>>

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SEO never sleeps – and sometimes neither do I ;)

Lots of news this week but the biggest being Google launches their new Disavow Links tool. Now before doing anything rash I’d caution you to just wait till the dust settles on this one.

I recorded a short audio to recap some of my observations:
www.audioboo.fm/boos/1010714-google-s-disavow-links-tool-my-observations-5-min-audio

Also, please remember for most small/medium sized businesses this tool isn’t for you – there’s a good chance you could do more damage than good! Consult a professional and if you need specific advice check out our Penguin/Panda audits:
www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services

But enough about that, here everything else I spotted this week: Read More>>

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Read These SEO News Updates

by David Jenyns

Wow, what an awesome week and I can’t wait to show you all the opportunities out there on the web for your small business.

Here’s what I spotted this week on SEO news updates:
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Term anchor text – the future of penguin {good insight into the future of SEO}
www.rosshudgens.com/term-anchor-text/

Product variations causing duplication? {also important post recent Google updates}
www.rimmkaufman.com/blog/ecommerce-seo-product-types-colors-sizes/29082012/

Google rank modification {if Google does this, stay white hat, stay safe}
www.seobythesea.com/2012/08/google-rank-modifying-spammers-patent/ Read More>>

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