If you build it, will they come?
Have you ever wondered if great content must equal great rankings? Unfortunately, and unlike the movie Field of Dreams, “if you build it, they will come”, doesn’t apply in the online space.
Here’s a personal example… early on in my internet career we developed a product called Metastock Programming Study Guide. This was a fantastic product to teach people how to use a charting package and, although it did well in our immediate community, I quickly learned that being a good product isn’t enough. Unless people know about the product, it’s not worth the paper it’s written on.
So how did I get people’s attention? I turned to SEO.
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Let’s face it, SEO is a huge undertaking: it’s complex, fast-paced and time consuming, especially when you’re developing a business. It’s hard to keep up to date with exactly what makes a website rank. It’s a lot of work and requires a dedicated presence. It’s what we do, so we can tell you first hand, being an SEO strategist is not just about keeping up to date, it’s about multi-tasking as well. So let’s get down to the raw, burning question here…
How Can An SEO Strategist Help You Develop Your Business?
Let’s divide this up into two separate tasks. The first involves you developing your business, and we’re sure there is no one better suited to develop a concept than you. You know the direction that your business is going, you have your goals to achieve and an ideal income you’d like as well. This task is in itself massively time consuming; one wrong decision can divert you from your path for a very long time.
When it comes to our business, we like to plan ahead. We develop ideas for content, base these around what is winnable in the search engines, then power through the creation of that content, whilst applying our SEO principals. In essence, SEO is part of our business, regardless of whether the concept is virtual or physical. However, we’re sure you would prefer spending more time actually developing your business than learning the complexity of SEO. Read More>>
