If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it.
Most businesses don’t understand that you can actually rank for any keyword that you like, if you build enough back-links and prove to Google you deserve it; taking time to identify what it’s worth going after and then taking the steps to get there is basic to your online business.
Here are 3 of the main errors that online businesses make when it comes to this important part of your marketing strategy. Read More>>
Any SEO expert who explains the main concepts of SEO in needlessly complicated language probably doesn’t want you to understand how search engines work; keeping it mystifying justifies his own existence!
We prefer to take another approach and that’s to strip SEO down to its basics so that a 12 year old child can understand it. Read on and you’ll see we’re not exaggerating.
The Google Algorithm – The Main Judge In A Gigantic Popularity Contest
You may hear the “Google Algorithm” mentioned as if it is some complicated system that it will take you years to understand.
In actual fact you can just think of the Google algorithm as the main judge in a gigantic worldwide popularity contest.
Search engines basically measure your popularity and they do this in the same way as humans do. Read More>>
Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after. Read More>>
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.
Below we take you through what you need to know.
What Is On Page SEO?
On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales. Read More>>
Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.
There’s no need to overly complicate matters.
Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field. Read More>>
For every high quality backlink you target for your website there are potentially scores of other links you may be missing out on …unless you are using directory submissions to help your SEO efforts.
With a good directory submission service you can take a “shotgun” approach to links which automates the whole process and nets you many backlink “prizes” from just one “shot”. We discuss this approach in more detail below.
Building Backlinks
Core to your off-page SEO efforts is building backlinks; the best approach is to go for quantity as well as quality and to diversify both the places you are getting links from and the text you include in the actual links. Read More>>
We all know that the likes of keyword optimisation and backlinks are major search engine ranking factors for your website, but there are a couple of others that you may not have considered. We look at these below.
1. Website Commenting
The trend of commenting on articles or features posted on your website or on your YouTube channel has stemmed from the popularity of social media sites like Facebook and Twitter, which give everyone a “voice.”
It is arguable that this has minimal impact on search engine ranking currently, but there is little doubt that it will have a big role in the future – so it’s a good idea to get ready for it now.
Google’s release of the Google Plus social network earlier this year proved that it is well aware of the importance of social media to the Internet as a whole; whether it takes a big chunk of the social media “pie” or not, it shows that it is prepared to admit that social does count. Read More>>
Whoops! We’re a day late for the SBIM Weekly! It was a public holiday here in Melbourne, Australia and we weren’t in the office to get this one out yesterday – hope you don’t mind.
Use web analytics to understand your site visitors.
Measuring results is important in everything we do in business and is one of the keys to constant improvement; so once you have your site up and running, what website analytics tools do you use to monitor its performance?
There are five key areas we have identified that you can focus your attention on – not only to point out weaknesses of your site, but to see what’s working well.
1. Number Of Visitors
The number of visitors you get is one determining factor of how successful your online business will ultimately be, as site traffic means leads – it’s the equivalent of people passing your high street shop. Read More>>
