Over time you will find that your website will be linked to by other sites without you even having to ask. Until you reach this stage however, you need to take the initiative. Let us consider some ways to build links. Regardless of which link building strategy you use, there are three rules that you need to keep in mind.
1st Golden Rule:
You need to make link building a long term process. If a huge number of links appear on your site overnight, the search engines will get suspicious and think that you are trying to cheat the system. Read More>>
When it comes to doing onsite SEO, it’s really all about finding the keywords to best optimize your website with and knowing where to place them. Keep on reading to understand this better.
Know Your Market
This is about choosing the right keyword for your area of business. If you are a carpenter in Pennant Hills, you might choose ‘carpenter Pennant Hills’. If you want to widen your search a little you may want to choose ‘carpenter Sydney’. This will be the keyword for your home page. You might have another page on cabinet making, so you could go for ‘cabinet making Pennant Hills’, and another on Pergolas, where you could choose ‘Pergolas Pennant Hills’ and so on. Read More>>
Ranking well in Google cannot be overestimated. Not only does it bring a huge increase in traffic, if you’re number one in Google for a search term relevant to your business, your credibility is also greatly enhanced.
People have seen search engine optimization as a very complex subject, and this, coupled with the idea that there is huge competition, have made many reluctant to even try to come to terms with it all. This is good for the business owner who is willing to give it a try, because there are fewer competing players. It’s true that SEO can be a difficult subject, but there are some basic principles which can be easily mastered. You can soon start to dominate once you’ve conquered these few Google basics. Read More>>
If you’re a small business designing a website, understanding keyword targeting is one of the fundamentals of success; but it’s amazing how many mistakes are made with it.
Most businesses don’t understand that you can actually rank for any keyword that you like, if you build enough back-links and prove to Google you deserve it; taking time to identify what it’s worth going after and then taking the steps to get there is basic to your online business.
Here are 3 of the main errors that online businesses make when it comes to this important part of your marketing strategy. Read More>>
Any SEO expert who explains the main concepts of SEO in needlessly complicated language probably doesn’t want you to understand how search engines work; keeping it mystifying justifies his own existence!
We prefer to take another approach and that’s to strip SEO down to its basics so that a 12 year old child can understand it. Read on and you’ll see we’re not exaggerating.
The Google Algorithm – The Main Judge In A Gigantic Popularity Contest
You may hear the “Google Algorithm” mentioned as if it is some complicated system that it will take you years to understand.
In actual fact you can just think of the Google algorithm as the main judge in a gigantic worldwide popularity contest.
Search engines basically measure your popularity and they do this in the same way as humans do. Read More>>
Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after. Read More>>
In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.
In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques. Read More>>
The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.
Below we take you through what you need to know.
What Is On Page SEO?
On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales. Read More>>
Natural link building should be at the forefront of every webmaster’s SEO campaign because it’s the surest way to get your website ranking with the search engines.
There’s no need to overly complicate matters.
Your on-page SEO should be aimed at letting the search engines know what’s on a page; your off-page SEO, which will take up 80 to 85% of your time after setting your website up, needs to gather backlinks naturally, so that you prove to the search engines you are an authority in your field. Read More>>
For every high quality backlink you target for your website there are potentially scores of other links you may be missing out on …unless you are using directory submissions to help your SEO efforts.
With a good directory submission service you can take a “shotgun” approach to links which automates the whole process and nets you many backlink “prizes” from just one “shot”. We discuss this approach in more detail below.
Building Backlinks
Core to your off-page SEO efforts is building backlinks; the best approach is to go for quantity as well as quality and to diversify both the places you are getting links from and the text you include in the actual links. Read More>>
