How many businesses do you know of out there that are using Facebook and Twitter marketing smartly?
Social media marketing is still finding its “level” somewhat but it seems to me that many businesses misinterpret the opportunities that Facebook and Twitter provide. So below we try to clear that up with some guidelines for the essential approaches involved – and they ARE different. Read More>>
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Know the purpose of social media.
Before you rush headlong into setting up your business Facebook and Twitter accounts and launching a massive business social media campaign, take a moment to think.
Social media is NOT for every business and, even if it is for you, your approach will be more effective if you take the time to ask a few questions of your business before committing resources to social media. Read More>>
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The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly.
Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing.
Many of the doubts come from people who expect to sell more directly from social media marketing, but it’s not necessarily about that.
It’s more about the buzz it can create, the fact that you are engaging with your audience and the positive effect it can have on your online presence and your rankings – all of which then lead to increased sales. Read More>>
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Facebook marketing is attempted by many but succeeded at by relatively few.
Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates with people, encouraging them to share and feeding new leads into your sales funnel.
Running contests are a great way to get things moving and we look at a typical way of doing this below. Read More>>
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Social networking is constantly changing and becoming more and more real-time. With applications like Foursquare and Facebook Places, you can even keep up with where your friends are. And with the real-time application of sites like Twitter, there’s no doubt that social networking websites will change the way searches are done on the internet.
Let’s start with Facebook. You have your real-life friends who have their own pages. Then you may have friends you’ve never met in person but you’ve only spoken with online. However, you can figure out which of those friends has the same tastes as you by checking out the things that they “like” on Facebook. So Friday rolls around and you want to check out a movie. Simply post, “Is Inception a good movie for Friday night viewing?” Within minutes you can have plenty of responses from people you know – and more importantly, people you trust.
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There’s a lot of craziness surrounding the search industry at the moment, and a lot of it’s caused by Facebook. Will the well known social media platform take Google’s dominate position in online search? And should we (SEOers) be worried? I believe that we should be, but only in part, and I am going to explain to you why. Read More>>
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As I am sure you would most likely be aware already, Google buzz has arrived. So, what is this new social media application, and how can it work for you? Naturally, when something new arrives in the form of a social media application, I spend some time trying to work out how it can work for me, and for my visitors.
More social media means more social interaction, especially if you are able to talk to your visitors where they hang out. The pure genius of Google buzz is in that statement alone. Think about it for a moment. Since Google has become such a large part of our life on the web, almost everyone has a Gmail account, and out of most people online, a very large portion of them will check their e-mail at least once a day. Since Google buzz is built into your Gmail with notifications being sent directly to your inbox, if someone is following what you do on Google buzz, they are always going to be aware of what you are talking about. And unlike other social media websites, when you are logged into Gmail, you are logged into buzz, and can read a buzz with only one click. Read More>>
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Make Social Media Work With Automated Social Media Content Distribution…Automated social media interaction can go either one of two ways. There are those of us who can’t get enough of social media, we like to tell our story every day, and a little bit more, and at the same time share our content that we have created with our potential visitors. There are those of us who also like to simply automate the entire process, who simply don’t want to deal with that aspect of marketing our site or product.
The truth is that a major part of creating a persona online is to be that persona. This doesn’t mean that you automate everything and sit back and watch the money roll in, because that never happens. You need to be one with your audience, associate with them, feel their pain, and only then, will you begin to sell. Let me explain a few ways that you can automate content distribution on Social Media, whilst staying in touch with the needs of your visitors. Read More>>
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In Google’s ever long quest for domination, Google Social Search has been unleashed. Now, I sense some confusion in a lot of people when it comes to what this means for them. In part, this is going to turn the relevant search engine results upside down. Will SEO still be relevant? Will social media marketing take over from SEO? Who knows, either way, I shall explain exactly what this means in brief format.
Up until now, when a user has searched Google for a keyword or phrase, Google has returned results that are relevant to a user, based on website popularity, relevance, and so on and so forth. What Google Social Search does is quite cool, but is going to take some mapping out by the SEO guys in order to get one in front. Let’s put an example to you… Read More>>
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